AAFRC's message to fundraisers: Stay the course. (NPT 100).While the NPT NPT National Pipe Taper (pipe thread specification) NPT Non-Proliferation Treaty NPT Nonprofit Times NPT Newport (Rhode Island) NPT Nuclear Nonproliferation Treaty NPT Neath Port Talbot 100 is retrospective of fiscal 2000, many executives are worried about the coming year, particularly if the nonprofit is not a relief organization involved in September 11 recovery activities. The American Association American Association refers to one of the following professional baseball leagues:
n. pl. com·pen·di·ums or com·pen·di·a 1. A short, complete summary; an abstract. 2. A list or collection of various items. , advises fundraisers to take heed to to attend with care, as, take heed to thy ways s>. - Dryden. See also: Take the following: * Recognize what your volunteers and donors may be thinking right now Many of them will make generous donations to the relief efforts. You may want to acknowledge this, and even support this, through messages on your Web site and at your facilities. These same donors will continue to support your organization, as they have in the past, because they care deeply about the work you do. They simply must write other checks right now. * Don't cancel or postpone planned activities unless there are truly valid reasons for doing so. While a special event may seem very inappropriate today, postponing it may result in lost fundraising revenue that cannot be replaced later in the year. Think about how the event might be reshaped to acknowledge what your audience may be feeling, but remember also that special events can bring people together when they need this most. * Similarly, don't interrupt your organization's direct mail and telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. cycles. You may need to revise the timing somewhat, but don't cancel the fall schedule of appeals. You may need to rethink the content of your letter or telephone message to stress those aspects of your organization's work that matter most at this particular time. It may not be appropriate specifically to recall September 11 events, but it is never inappropriate to reflect on those values and ideals that are at the heart of what you do. * Don't stop planning or fundraising to meet critical needs. While the saying may seem trite, it embodies serious wisdom: The best time to raise money is when you need it most. And if your needs are well presented -- if you have engaged your board and other key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in identifying and articulating these needs -- your program will generate the support it deserves. |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion