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AAFG's SoupChef Makes Big Splash for Brew Ha Ha!


SOUTH PLAINFIELD South Plainfield, borough (1990 pop. 20,489), Middlesex co., NE N.J.; inc. 1926. It is the seat of several research and consulting firms and has plants that make chemicals, plastics, spices and flavorings, cosmetics, rubber products, pigments, electrical machinery, , N.J.--(BUSINESS WIRE)--Sept. 1, 1998--All American Food Group (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: AAFG), parent company of SoupChef International Gourmet Soups, announced today that Brew Ha Ha! -- the 10-store chain of upscale gourmet coffee shop cafes from Wilmington, Delaware Wilmington is the largest city in the state of Delaware and is located at the confluence of the Christina River and Brandywine Creek, near where the Christina flows into the Delaware River.  -- has added SoupChef to the menu in all its stores. The decision was reached by Brew Ha Ha! as a result of a successful three-month test in the newest Brew Ha Ha! unit in Rehoboth Beach, Delaware Rehoboth Beach is a city in Sussex County, Delaware, United States. According to 2006 Census Bureau estimates, the population of the city is 1,556.[1] A popular regional vacation destination, Rehoboth Beach's seasonal population expands to over 75,000 in the summer. .

"At Brew Ha Ha! we are committed to quality," says Ed Countey, Brew Ha Ha! District Manager, "which is why we selected SoupChef soups to be on our menu. I've been a chef for the past 10 years, and I can honestly say this is the best soup around. It's the closest to the kind of soup I used to make. Extremely fresh, delicious. And our customers love it. Within the next two weeks, SoupChef will be in all our stores."

All American Food Group, also parent company of Goldberg's New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Deli and Bagels, will be introducing SoupChef International Gourmet soups this fall in all Goldberg's stores.

Fouad el-Hachimi, The SoupChef, has created for All American Food Group over 100 gourmet soups, including a complete line gourmet kosher kosher [Heb.,=proper, i.e., fit for use], in Judaism, term used in rabbinic literature to mean what is ritually correct, but most widely applied to food that is in accordance with dietary laws based on Old Testament passages (primarily Lev. 11 and Deut. 14).  creations. All SoupChef soups are made with only fresh vegetables. Nothing canned. No preservatives preservatives,
n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others.
. No artificial flavorings, thickeners, or soup bases. As Fouad says, "My soups are not only delicious -- each one is a meal in itself!"

The SoupChef has been featured on the syndicated EXTRA TV program,and many New York television stations, as well as U.S. News and World Report and New York Magazine. As "The Soup Man," he has been a central figure in the New York "Soup Wars," and is consistently recognized in the media as the chief rival to "The Soup Nazi," from the famous Seinfeld episode.

"Adding SoupChef to our product line is a key factor in our expansion," says Andrew Thorburn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of All American Food Group. "We have also added Smoothies and a full line of deli sandwiches -- all of which have extended our bagel store menu from almost exclusively breakfast to lunch and even dinner. SoupChef also gives us the opportunity to place our soup kiosks in non-traditional locations, many of which will be open in the fall."

This press release contains forward-looking statements. The Company's actual performance might differ materially from that projected in such forward-looking statements for numerous reasons, including those contained in the Company's Annual Report on Form 10-KSB and other periodic reports filed with the Securities and Exchange Commission.

    CONTACT: All American Food Group, S. Plainfield
              Andrew Thorburn, 800/776-5940
              or
              Lisker Gedney Stover, Inc., Yonkers
              Tom Lisker, 914/376-6767


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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Sep 1, 1998
Words:450
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