AAA and Mediatrope Win Compass Award for Online Public Relations; Children's Web Site Captures Essence of Traffic Safety.SAN FRANCISCO--(BUSINESS WIRE)--Oct. 15, 1998--AAA and Mediatrope take top honors in the 1998 Compass Awards sponsored by the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. for the creation of an engaging children's web site on traffic safety. The Compass Awards recognizes outstanding innovation and creativity in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . "This is the first time that online public relations was recognized. There is enough work in the area that we wanted to be able to evaluate and celebrate what is being done," said Michael Jack John Michael Jack (born September 17, 1946 in Folkestone, Kent, England) is a Conservative Party politician in the United Kingdom. He has been Member of Parliament for Fylde since the 1987 election, and served at various junior ministerial posts during the John Major , the coordinator of the PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy awards and an account executive at Porter Novelli. Tania
Mediatrope played a vital role in CSAA's campaign to prevent child death and injury caused by automobile crashes by creating a cyber version of Otto the Auto, CSAA's principal outreach to young children. Otto the Auto, a talking robot car, visits with children at schools and other public forums to encourage safety. To extend Otto's reach and expand the unique peer-to-peer relationship the character's in-person interactions establish, CSAA CSAA Child Study Association of America. asked Mediatrope to build a web site just for Otto. The challenge was to create an electronic version of Otto the Auto that would be just as engaging and for youngsters as the friendly talking robot. The resulting web site (www.ottoclub.org) -- A Safe Place to Play features games, animated stories and songs all designed to teach traffic safety. Use of flash animation and a high level of interactivity helps activate the site's young visitors. The web site is one component of a comprehensive traffic safety program. "Parents and teachers have long asked for a web site for young children that is educational and fun, as well as non-violent, non-commercial and free to all visitors. The Otto Club is all of these things," remarked Merry Banks, Traffic Safety Director of CSAA. She added, "Mediatrope helped us to make the best possible use of the web to extend the impact of our safety education program." Mediatrope Internet Studio (www.mediatrope.com) based in San Francisco, provides web and multimedia services that translate marketing and educational content into distinctive electronic landmarks. Mediatrope's clients include the City College of San Francisco, Cliquot, Inc., the Fine Arts Museums of San Francisco The Fine Arts Museums of San Francisco, comprising the M. H. de Young Memorial Museum in Golden Gate Park and the California Palace of the Legion of Honor in Lincoln Park is the largest public arts institution in the city of San Francisco and one of the largest art museums in California. , and LivePicture. Established more than 90 years ago, the AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. affiliate of Northern California, Nevada and Utah offers a variety of automotive, insurance, travel and financial services. It is the second largest regional affiliate of the national AAA organization. |
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