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AAA's Traffic Safety Programs Reap Advertising Awards; AAA's Materials for Kids and Adults Honored in East Bay Competition.


SAN FRANCISCO--(BUSINESS WIRE)--April 29, 1999--

Several traffic safety programs by the AAA AAA: see American Automobile Association.


(Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied.
 of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  were recognized for innovation and creativity in an East Bay advertising competition.

"AAA's traffic safety programs often depend upon creative techniques to get and keep the attention of children and drivers," said Don Patton Pat·ton   , Charley 1881-1934.

American blues singer and guitarist who wrote several blues standards, including "Mississippi Boll Weevil Blues," and helped pioneer the Mississippi blues style.
, vice president of safety and publishing for AAA of Northern California. "These awards recognize creative excellence in programs that help save lives."

The awards were presented by AdMark! The East Bay Advertising Club. Three of AAA's programs won an Addy Award, one was awarded a silver citation Citation

(foaled 1945) U.S. Thoroughbred racehorse. In four seasons he won 32 of 45 races, finished second in ten, and third in two. He won the 1948 Triple Crown, and became the first horse to win $1 million. He set a world record in 1950 by running a mile in 1:33 3/5.
 of excellence. -0-
--   AAA's Otto Club Web site (www.ottoclub.org), which features
     traffic safety activities for children, won the Addy Award in the
     public service interactive media division and was recognized as
     Best of Division for public service.

--   Cheers!, AAA's party guide featuring alcohol-free recipes, took
     the Addy Award for a public service brochure.

--   AAA's school textbook cover on the dangers of driving under the
     influence won an Addy Award for a public service cover.

--   AAA's public service announcement (PSA) video on Halloween safety
     took the silver citation of excellence for audio visual
     electronic media in the public service division.


-0-

Established nearly 100 years ago, the AAA affiliate of Northern California, Nevada Nevada (nəvăd`ə, –vä–), far western state of the United States. It is bordered by Utah (E), Arizona (SE), California (SW, W), and Oregon and Idaho (N).  and Utah offers a wide array of automotive, insurance, travel and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 to its nearly 4 million members.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U5FL
Date:May 3, 1999
Words:231
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