AAA, SFPD and Roger Craig say ''Slow Down When You're in Town''; Traffic Safety PSAs Highlight Red Light Running, Pedestrian Safety.

SAN FRANCISCO--(BUSINESS WIRE)--July 2, 1999--

In an effort to curb traffic injuries and fatalities, AAA, the San Francisco Police Department (SFPD) and former 49er Roger Craig teamed up to produce six radio public service announcements aimed at reducing red light running and improving pedestrian safety.

"Pedestrian safety is a priority, and will continue to be year after year," said San Francisco Police Chief Fred Lau.

As leading safety advocates, AAA and SFPD are reminding pedestrians of the dangers on the street. From July 1, 1998 to June 30, 1999 there were 29 pedestrian fatalities in San Francisco. Roger Craig has been an active participant in the SFPD and AAA's crusade for traffic safety and has donated countless hours to their child safety seat program.

"Roger has shown exceptional dedication to the security and peace of mind of San Francisco's communities," said Lieutenant Keith Sanford of the SFPD's Traffic Company. "He is especially concerned about the welfare of the children, and is always willing to spend time educating San Franciscans about traffic safety."

"AAA is proud to embark on this safety campaign with the SFPD and Roger Craig," said Bronwyn Hogan, AAA spokeswoman. "AAA is committed to reducing the number of traffic crashes on city streets and in the communities it serves."

The radio PSAs will be distributed to stations to raise awareness of pedestrian safety in cities, and to remind drivers of the dangers of red light running. There are six radio spots in all; three 30 second PSAs and three 15 second PSAs. All are narrated by Roger Craig.

Established nearly 100 years ago, AAA offers a wide array of automotive, travel, insurance and financial services. The California State Automobile Association serves nearly 4 million members and is the second largest regional affiliate of the national AAA organization.

The San Francisco Police Department is celebrating its 150th year of public service and continues to demonstrate exceptional community policing. The Department's mission to ensure that the weak are protected, that civility triumphs over chaos, and that the rights and liberties of a democratic society are preserved.