A4AMobile Launches BWYNOW, Powered by Telcordia.Portal Allows Users to Get Alerts via Text Message or E-mail for Theater Information, Tickets PISCATAWAY, N.J. -- Second graph, second sentence of release should read: Those interested can text BWYNOW to join or visit www.mybroadway.com to sign up. (sted www.broadwaynow.com) The corrected release reads: A4AMOBILE LAUNCHES BWYNOW, POWERED BY TELCORDIA Portal Allows Users to Get Alerts via Text Message or E-mail for Theater Information, Tickets Theater lovers will now have easily accessible and readily available information on the latest shows and information thanks to A4AMobile, the one-stop solution for scalable, results-oriented, mobile marketing, and Telcordia, the leading global provider of telecommunications software and services. The companies today announced the launch of the nation's first carrier-independent, mobile publishing Mobile publishing is the act of making something public through mobile phones. One advantage for publishers is the ease of adding the cost of downloading content to the users' phone bills. Mobile music revenues (mostly from ringtones) amounted to $400m in 2005. wireless portal A Web site that supports a user with a smartphone or alphanumeric pager. It may offer a variety of features, including providing a springboard to other (WAP based) wireless sites, the ability to select content to be pushed to the user's device as well as providing a point of entry for - BWYNOW (299669), The Mobile Way to Broadway. BWYNOW is the first application of the joint Mobile Media Initiative launched by the two companies earlier this year. BWYNOW will provide opted-in theater lovers with Broadway show listings, special offers, insider information and breaking Broadway news as well as information on other theaters in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , including those in Houston, Cleveland and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Those interested can text BWYNOW to join or visit www.mybroadway.com to sign up. Alerts will be received via cell phones or e-mail. BWYNOW is the mobile component to MYBroadway.com, a new, interactive Broadway and national theater experience. "A4AMobile is proud to offer Broadway lovers, producers and theater owners the toolset to move beyond the trap of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. promotions and onto a mobile wireless platform customized to provide a measurable, scalable value proposition," said Richard Humphrey, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , A4AMobile. "We already have some of the biggest shows on Broadway participating, including Rent, Avenue Q, In the Heights and Spring Awakening Spring Awakening may refer to:
The technology backbone of this offer is the Telcordia Mobile Messaging and Application Platform, part of Telcordia([R]) Notification Solutions. Previously available only to government entities and financial corporations, the solution is now available to major brands for developing mobile marketing solutions and BWYNOW is the first such solution to market. "Telcordia's innovation, experience and reach touches nearly every facet of telecommunications and continues to positively impact the way people use technology in their lives everyday," said Adam Drobot, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. & President, Advanced Technology Solutions , Telcordia. "This latest collaboration with A4AMobile has resulted in a mobile wireless solution that provides Broadway and national theatre with the opportunity to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. and reap the benefits of the digital economy." The Telcordia Mobile Messaging and Application Platform is a comprehensive database management and push messaging solution with real time reporting functions. Providing easy integration with existing and new web platforms, the Telcordia Mobile Messaging and Application Platform map solution allows data collection into a single database for both web and mobile. The Telcordia Mobile Messaging and Application Platform provides three push options: e-mail, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , and voice. Collection and push dynamics can be segmented in several categories, with robust group management for targeted clients and customers. BWYNOW - The Mobile Way to Broadway and MYBroadway.com recently launched an exclusive video series Road to the Tonys, created in association with The American Theatre Wing's 2007 Tony Awards, which are presented by The League of American Theatres and Producers The League of American Theatres and Producers, Inc., created in 1930, is the official trade association for the commercial theatre industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general managers in 240 + North American and the American Theatre Wing The American Theatre Wing (the Wing for short; originally part of the WWII Allied Relief Fund) is a New York City-based organization "dedicated to supporting excellence and education in theatre," according to its mission statement. . The new videos, produced by MYBroadway.com and TonyAwards.com, previews what happens between the nominations and award night. This series is being streamed through individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. MYBroadway Flash9 players embedded on Broadway presenters' websites across the country representing approximately seventy marketplaces. About A4AMobile A pioneer in the mobile space, A4AMobile provides a total solution - from concept to service - for entry and growth into the mobile marketplace, connecting directly to consumers at any time on any handset. Working with Telcordia, A4AMobile has created a seamless platform that combines its creative expertise and production facility with state of the art software programming and wireless mobile hosting. For more information, please visit www.a4amobile.com or call 212.391.4007. About Telcordia Telcordia Technologies, Inc. is a leading global provider of telecommunications network software and services for IP, wireline, wireless, and cable. As the industry continuously evolves, Telcordia has the experience and reach to deliver the critical elements of success to help communication providers worldwide deploy innovative and profitable new services via any network or device while helping carriers aggressively reduce costs and grow revenues. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com) |
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