A3 and Hyperion Ring In New Partnership With Win at Bell South International.

Business Editors/High Tech Writers

NOTE: The "3" in A3 Solutions Incorporated is meant to be

superscripted.

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 21, 2000

A3 Solutions Incorporated (A-cubed) today announced that Bell South International, a wholly-owned subsidiary of BellSouth Corporation, has selected A3 Profit Center(TM) software to support its immediate needs for a collaborative forecasting system. The software will be hosted in their Atlanta headquarters.

BellSouth International provides telecommunications services to more than 10 million customers in 19 countries in Latin America, Europe, the Middle East and Asia. Their growth has been phenomenal. Last year alone, their customer base grew by nearly 70%; revenues grew by approximately 40.7%. To meet the demands of rapid growth, Bell South International required a flexible solution able to adapt to changing business needs yet easy to roll-out, manage, and maintain.

"Due to our rapid growth our spreadsheet-based system was no longer manageable. We were looking for the forecasting solution that would reduce administrative costs and facilitate faster decisions in a dynamic business environment," said Ron Hayes, Director of Finance for Bell South. "After a thorough investigation of other packages and after considering building a custom solution, it was clear that A3 Profit Center was the best solution."

Bell South selected A3 Profit Center to facilitate rapid growth in a competitive environment. A3 Profit Center will be used for monthly and quarterly planning along with Strategic long-term planning. The first phase, deployed domestically will track market penetration and customer demographic information to support the Bell South decision making process as the organization addresses customer needs. The second phase of the project will be deployed internationally across Europe and South America. Ultimately, Bell South intends to deploy other capabilities of the A3 Profit Center solution including: Capital Planning, Product Profitability, and Market Campaign Planning.

"As Bell South expands into new markets A3 Profit Center will enable decision makers to react to real-time information and execute on strategic plans" said Rob Lautt, CEO of A3. "The telecommunications industry is highly competitive environment. A3 PROFIT CENTER will help provide the strategic competitive edge Bell South will use to lead its market."

About A3 Solutions Incorporated

A3 Solutions Incorporated, headquartered in San Francisco, develops and markets A3 PROFIT CENTER(TM), an analytic software application for ENTERPRISE PROFIT PLANNING (EPP). Corporations use A3 PROFIT CENTER to allow dispersed management teams to forecast in a collaborative environment and to make more informed decisions regarding enterprise profitability. A3 PROFIT CENTER features are comprehensive; they include Profitability Analysis, Allocations, Budgeting, Capital Planning, Costing, Labor Planning, Forecasting, and Management Reporting functionality under a common end-user application umbrella.

ENTERPRISE PROFIT PLANNING (EPP): A3 PROFIT CENTER empowers Global 2000 companies to leverage state-of-the-art Online Analytical Processing (OLAP) technology (from Hyperion, IBM, and ShowCase) and Microsoft Excel to integrate mission-critical analytic models, remove their limitations, enhance their functionality, and elevate them to dynamic, real-time, collaborative, Internet-enabled Enterprise Models. Leveraging the domain expertise from multiple real-world implementations, A3 PROFIT CENTER deploys Advanced Analytic Applications that exceed the flexibility and functionality of single-purpose, pre-packaged software or time-consuming, custom-developed offerings.

Customers: A3 PROFIT CENTER solutions are deployed at Abbott Laboratories, American Airlines, Avon Products, Bear Stearns & Co., The Clorox Company, Consolidated Edison, Cox Communications, Del Monte Foods, Deloitte & Touche, Fidelity Federal Bank, Staples, Safeway, Sun Life of Canada (U.S.), T. Rowe Price, Toyota Motors, US West Wireless, and Verizon.

Partners: A3 PROFIT CENTER software is co-marketed with world-class analytic technology firms including IBM (NYSE:IBM), Hyperion Solutions (NASDAQ:HYSL), and ShowCase Corporation (NASDAQ:SHWC). In addition, A3 Solutions has strategic partnerships with system integrators, consulting firms, and resellers worldwide.