A3 Solutions, Rebella Bring Windy City Web Planning, Profitability.

Business Editors/High-Tech Writers

NOTE TO EDITORS: The &uot;3&uot; in A3 Solutions Incorporated is meant

to be superscripted.

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 25, 2000

A3 Solutions Incorporated (A-cubed), developer of A3 Profit Center, the first Internet-enabled software for Enterprise Profit Planning (EPP), today announced the opening of its Chicago office, which will support Midwest customers seeking EPP solutions in Planning, Profitability Analysis, Allocations, Budgeting, Costing, Forecasting, and Management Reporting. Dan Rebella, former semi-pro football player and true professional in high-tech business circles, is Regional Sales Manager of the Chicago office.

A3 Solutions in Chicago is located at 707 Skokie Boulevard -- Suite 600, Northbrook, IL 60062. The phone number is 847/509-6995.

Chicago is a center for Global 2000 businesses, and the Midwest is home to a number of A3 customers, including Abbott Labs (NYSE: (http://finance.yahoo.com/q?s=abt&=t) ABT), Ball Park Brands, a division of the Sara Lee Corporation (NYSE:(http://www.saralee.com/) SLE), and Valspar Corporation (NYSE: (http://finance.yahoo.com/q?s=val&=t) VAL). The new office is the ideal location for A3 Solutions to assist Midwest businesses to replace obsolete planning systems with Advanced Analytic Applications

-- and enhance the planning process with the cross-functional integration and flexibility of the A3 Software Suite.

A3 Chicago will provide local support to customers and prospects in the Midwest, specifically Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.

&uot;We're pleased to announce that Dan Rebella has accepted this leadership role with our company. Organizations in the Midwest now have a local account manager to help them address their planning needs,&uot; said Robert Lautt, President &CEO of A3 Solutions. &uot;In keeping with our mission to empower our customers to command their future with the successful A3 product line, the Chicago office will offer Midwest customers a first look at new products and enhancements

-- and provide a support center to swiftly and effectively address customer profit planning needs as they arise.&uot;

Rebella has held positions as Regional Sales Manager, Senior Executive Account Manager, and Account Executive for a number of forward-thinking companies, with responsibility at various times for the Midwest, the West Coast, and Canada. He holds BBA Degrees in Banking, Finance, Investment, and Marketing from the University of Wisconsin-Madison and is a Licensed Investment Registered Representative (Series 7). Formerly a place kicker and wide receiver with the Cleveland Falcons of the Great Lakes League, Rebella is now a serious triathlete and biathlete.

&uot;Dan has knowledge of the sales process and the extensive account management experience we need for our new office. We are very pleased to have him in Chicago, providing our customers with the planning solutions they're demanding,&uot; said Lautt. &uot;Dan has a track record of building and maintaining the strong customer relationships that are the foundation of our business. He thrives on the challenge of dealing with our partners, new prospects, and existing customer base. We know Dan will bring the same competitive spirit to A3 that he displayed on the football field. His energy and entertaining way of presenting sophisticated concepts about our software solutions make him a welcome addition.&uot;

About A3 Solutions Incorporated (http://www.a3si.com)

A3 Solutions, headquartered in San Francisco, develops and markets A3 Profit Center(TM), the Enterprise Modeling Software Suite for integrated Planning, Profitability Analysis, Allocations, Budgeting, Costing, Forecasting, and Management Reporting over the Internet. Corporations use A3 Profit Center to speed planning, increase collaboration, and make more informed decisions regarding enterprise profitability. A3 Profit Center consists of four flexible, integrated products: A3 Fortune(TM), A3 Vision(TM), A3 Quest(TM), and A3 Legend(TM).

Enterprise Profit Planning (EPP):

Leveraging the domain expertise from generalized versions of real-world implementations, A3 Profit Center combines the best of the Web, Excel, and OLAP to empower Global 2000 companies to elevate mission-critical desktop models to dynamic, realtime, collaborative, Internet-enabled Enterprise Profit Planning (EPP) models.

Customers:

A3 Profit Center customers include Abbott Laboratories, American Airlines, Avon Products, Bear Stearns &Co., The Clorox Company, Consolidated Edison, Cox Communications, Del Monte Foods, Deloitte &Touche, Fidelity Federal Bank, Staples, Sun Life of Canada (U.S.), T. Rowe Price, and Toyota Motors.

Partners:

A3 Profit Center software is co-marketed with partner firms, including Hyperion Solutions Corporation (Nasdaq: (http://finance.yahoo.com/q?s=hysl&=t) HYSL), IBM (NYSE: (http://finance.yahoo.com/q?s=ibm&=t) IBM), and ShowCase Corporation (Nasdaq: (http://finance.yahoo.com/q?s=shwc&=t) SHWC). A3 Solutions is a Microsoft (Nasdaq: (http://finance.yahoo.com/q?s=msft&=t) MSFT) Certified Solution Provider. A3 partners with system integrators, internet consultancies, and resellers worldwide.

Note to Editors: All trademarks are the properties of their respective companies.

For A3 Profit Center product screens shots &demonstrations, contact Brad Margolis at 415/356-2322.