A2D Technologies Launches Enterprise Solutions Group; Appoints Rod Starr Senior Vice President.Business & Energy Editors/High-Tech Writers HOUSTON--(BUSINESS WIRE)--Jan. 8, 2002 Experienced professional leverages over 15 years in E&P to lead new A2D A2D Analog To Digital initiative A2D Technologies, a leading petroleum well log data, software and data management services company, announced today that Rod Starr has joined the company as Senior Vice President for Enterprise Solutions effective Dec. 17, 2001. "A2D is in a unique position to change how well log data is managed by the oil and gas industry. As head of the new Enterprise Solutions Group I will be helping to usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. a new framework for managing and distributing digital assets. I was attracted to A2D's existing state-of-the-art technology, unmatched on-line well log library and highest quality customer service," said Starr. "There is tremendous potential to enhance the utilization of digital well data within E&P organizations resulting in significant improvements in efficiency and productivity." Rod Starr joins A2D's seasoned executive team, which includes David Armitage David Armitage can refer to:
The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Services). "A2D is committed to delivering a new class of digital well log management solutions to our customers worldwide and Rod will be leading the development of this new business. Providing instantaneous access to commercial and proprietary digital well log data has been the holy grail for the E&P industry. The new Enterprise Solutions Group will leverage A2D's proven expertise in deploying digital well log repositories to serve customers looking to outsource their data management," said CEO David Armitage. "A2D is uniquely positioned to offer access to integrated commercial and proprietary well log data. Rod will bring tremendous insights into the real world challenges and opportunities which lie ahead as we move into the business of enterprise data management solutions." Rod comes to A2D Technologies from PetroCosm where he developed an eContent Management Services business and led the Global Supplier Business team which was the foundation for the first energy-related B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business global supply chain management marketplace. Previously, he worked over ten years for Unocal in senior finance and information system roles. During his tenure at Unocal, Rod negotiated and directed a joint development effort with Oracle to help launch Oracle Energy -- an ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. system for the industry. Rod has a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in business administration from San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. and completed an executive education program in international finance at the American Graduate School of International Management. Rod was founder and charter president of the Oracle Energy User's Group and served on the Strategic Advisory Council for Requisite Technology. About A2D Technologies Founded in 1993, Houston-based A2D Technologies pioneered providing high-quality well log data instantly over the Internet when it created LOG-LINE(R) at www.a2d.com. The company offers a one-of-a-kind integrated solution for well log data sourcing, data management and interpretation with smartSECTION(R), a geologic software cross-section, mapping and interpretation tool. Today, A2D provides and manages the industry's largest electronic source of well log data with over one-half million logs in the major U.S. basins. For more information, contact Jenny Salinas Salinas, city, United States Salinas (səlē`nəs), city (1990 pop. 108,777), seat of Monterey co., W Calif.; inc. 1874. It is the shipping and processing center of a fertile valley famous for its grain and lettuce. at 281/319-4944, or visit www.a2d.com. LOG-LINE(R) and smartSECTION(R) are trademarks of A2D Technologies. |
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