A1GP Signs with Teletrax to Monitor Broadcast of Live Sports Events.

The A1GP World Cup of Motorsport Will Use Broadcast Intelligence to Fine-Tune Content Offering

LONDON -- Teletrax, the global broadcast intelligence company, today announced that it has signed a contract with A1GP, organizers of A1GP World Cup of Motorsport, where professional racing car teams from 24 nations compete on a level playing field. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax offers the first and only digital video monitoring and content tracking service that provides critical television intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink.

Commencing with the first race of the second season, A1GP will use the Teletrax[TM] suite of broadcast intelligence services to detect and report on global broadcasts of its Grand Prix motorsport races. The new initiative will allow A1GP to precisely and rapidly understand usage preferences of its video assets.

Teletrax will provide A1GP with evidence of its live coverage and highlights packages broadcast around the world. With the intelligence gathered, A1GP will be able to tailor its offering, improve allocation of its resources and provide precise details of airing coverage to its sponsors.

"A1GP is not just another motorsport, it reaches over three quarters of the world's population and provides a completely new and exciting opportunity for national and international brands to promote themselves on a global platform," said Richard Dorfman, Broadcast Director at A1GP. "Teletrax's broadcast verification services are critical for us to better understand our world and local reach, and provide a unique service to our sponsors about the global impact and performance of their brand."

"We are delighted that A1GP has chosen Teletrax to provide vital television intelligence on the broadcasts of its live sports events," said Andy Nobbs, President of Teletrax. "This contract is a significant win for Teletrax, marking our entrance into the sports marketing arena, and demonstrates the urgent need for sport executives to know the true value of their content."

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of 1,300 channels from more than 50 nations, including the top 150 markets in the United States, representing more than 90% of all U.S. television households. Its international network comprises 12 monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America.

Entertainment, news and media organizations both within and outside of the United States that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, Buena Vista Television, NBC News Channel, Fox Broadcasting, United Nations, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Tribune Entertainment, Advanced Results Marketing, Direct Impact Group, ITN Networks, Mercury Media, Euro RSCG 4D DRTV, Media Review International, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About A1GP:

A1GP is the first opportunity in any area of motorsport for nations to compete on a level playing field. It is a series of 12 races covering all habitable continents. Technology and innovation are deliberately equalised and performance is determined by human bravery, skill and excellence. Team and driver combine to create their advantage and the winning nation raises its flag in celebration. Pitting driver against driver and country against country for the first time in history, The A1GP World Cup of Motorsport brings together 24 nations representing 80 per cent of the world's population to actively compete on a level playing field. www.A1GP.com.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax[TM], a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

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