A.V. MALL GETS NEW INFUSION GENERAL MANAGER, MAKETING HEAD APPOINTED TO OVERSEE FUTURE GROWTH.Byline: Daily News LANCASTER - A new general manager and a new marketing director have been appointed at the Antelope Valley Mall The Antelope Valley Mall is an enclosed shopping mall in Palmdale, California. Opened in September, 1990, its buildings take up around 1 million square feet (90,000 m²). Its physical main building, parking lots, and ring road businesses encompass an area a bit less than 0. . Keith Geiger is general manager. Tricia Granger is director of marketing. Geiger is a Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, native and a graduate of the University of California, Santa Barbara History The predecessor to UCSB, Santa Barbara State College, focused on teacher training, industrial arts, home economics, and foreign languages. Intense lobbying by an interest group in the City of Santa Barbara led by Thomas Storke and Pearl Chase persuaded the State , with degrees in business and economics and communications, plus a minor in music. ``I am excited and honored to have the opportunity to guide the Antelope Valley Mall into an optimistic future,'' Geiger said. ``I anticipate growth and achievement in the promising years ahead.'' Before going into the mall industry, Geiger was a financial adviser and accountant for a national grocery store chain. He became assistant general manager at the South Bay Galleria South Bay Galleria, formerly named Galleria at South Bay, is a mall in Redondo Beach outside of Los Angeles, California. It is anchored by Macy's, Mervyns and Nordstrom, as well as a 16-screen AMC Theatres multiplex. in Redondo Beach Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. . Geiger also contributed to the grand openings of other Forest City malls such as Simi Valley Town Center Simi Valley Town Center is a shopping center located in Simi Valley, California. The mall opened in 2005 with Macy's and Robinsons-May as anchor stores. The Robinsons-May store was converted into a Macy's Men and Home Store on September 9, 2006. and Victoria Gardens in Rancho Cucamonga, Calif. Granger comes to the Antelope Valley Mall after a short stay at Simi Valley Town Center as marketing coordinator. Prior to that, she was marketing manager at Provo Towne Center in Provo, Utah, and assistant marketing manager at Galleria at Tyler in Riverside. ``I am excited to join the Antelope Valley Mall team,'' Granger said. CAPTION(S): 2 photos Photo: (1) GEIGER (2) GRANGER |
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