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A.T. Kearney Procurement Solutions Celebrates Four Years of Success with Salesforce.com.


SAN FRANCISCO -- Sourcing Solutions Provider Increases Collaboration, Generates More Leads, and Improves Win Ratios and Market Share with Customized on Demand CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  

Salesforce.com (NYSE NYSE

See: New York Stock Exchange
:CRM), the market and technology leader in on-demand customer relationship management (CRM) services, today announced that A.T. Kearney Procurement Solutions, a salesforce.com customer since 2000, has improved customer lifecycle management with salesforce.com. The procurement services leader has customized salesforce.com to track product types, partners, implementation timeframes and revenue, allowing the company to provide better, faster service to prospects and customers while giving its executives the data necessary to identify market trends, competitive pressure, and potential problems and opportunities. A.T. Kearney Procurement Solutions is a unit of A.T. Kearney Inc., one of the world's leading strategic sourcing consulting firms and a subsidiary of global services leader EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country.  Corporation (NYSE:EDS).

"In the four years that we've been a customer, salesforce.com has continually rolled out new features, introduced new customization and integration capabilities, and anticipated our evolving needs -- we've never had to go through a single upgrade," said Sarah Holliman, director of global marketing, A.T. Kearney Procurement Solutions. "We started with simple sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  and now have a customizable CRM to address our sales organizations needs from leads to marketing campaigns at the tip of our finger tips. We've gotten a lot of value from salesforce.com."

With a complex sales cycle that includes a full range of technologies and services, A.T. Kearney Procurement Solutions relies on salesforce.com to manage and coordinate international sales and marketing activities for high-profile clients including Volkswagen. Leads generated from the company's Web site are tracked through salesforce.com, along with leads from a wide range of marketing campaigns. Customized opportunity management delivers full transparency into a deal process that can take upwards of a year and include three- to six-month pilot deployments. Salesforce.com's added visibility allows executives to proactively identify deals that have stalled or need extra attention, increasing win ratios and delivering better insight into win rates versus the competition.

Monitoring and tracking customer needs on a regular basis, A.T. Kearney Procurement Solutions provides better and faster customer service, decreasing attrition through targeted HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 email campaigns. Product managers conveniently have access to their client and prospect information and can set reminders to follow up on important proposals and meetings anytime, anywhere. Salesforce.com also provides executive management with data they need in order to know where to focus efforts and increase market share.

"Salesforce.com gives us new visibility into our customers at all stages of the sales cycle," Holliman continued. "From tracking new leads to identifying aging accounts to helping set the product roadmap -- salesforce.com is a strong tool for our organization."

A.T. Kearney Procurement Solutions is one of the 12,000 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of September 30, 2004.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products, the company provides a comprehensive suite of CRM services to help enterprises of all size, industries and geographies meet the complex challenge of managing customer information. Salesforce.com also offers sforce, the salesforce.com client/service platform, to allow customers and independent software vendors to customize and integrate salesforce.com, as well as build their own on demand enterprise applications. As of September 30, 2004, salesforce.com manages customer information for approximately 12,000 customers and approximately 185,000 paying subscribers including Advanced Micro Devices (AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. ), America Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Automatic Data Processing Same as data processing.  (ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing.

(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp.
), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Polycom and SunTrust Banks. Salesforce.com is headquartered in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 "CRM". For more information please visit http://www.salesforce.com or call 1-800-NO-SOFTWARE.

About A.T. Kearney Procurement Solutions

A.T. Kearney Procurement Solutions provides comprehensive strategic procurement services to clients with needs that range from tactical cost savings to outsourced strategic sourcing services to complete procurement transformation. A.T. Kearney Procurement Solutions augments the strategic sourcing expertise of A.T. Kearney, one of the world's largest and fastest-growing management consulting firms List of Management Consulting Firms
1. McKinsey & Company
2. Marakon Associates
3. Boston Consulting Group (BCG)
4. A.T. Kearney
5. Booz Allen Hamilton (BAH)
6. Monitor Group
7. Bain & Company
8. Roland Berger
. With a global presence that includes more than 60 offices in 37 countries, spanning major and emerging markets, A.T. Kearney provides strategic, operational, organizational and technology consulting and executive search services to the world's leading companies. A.T. Kearney is the high-value management consulting subsidiary of global services leader EDS.

Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Other names used may be trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 12, 2004
Words:792
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