A.M. Best Report Discusses Characteristics of Successful Work-Site Insurance Marketing Programs.

OLDWICK, N.J.--(BUSINESS WIRE)--July 14, 1998--Work-site marketing has become a popular topic of conversation among life/health insurers seeking to boost revenues and profits in an increasingly competitive environment. Unfortunately, information on successful programs has been scarce.

A study published by A.M. Best Co. yesterday will help to fill that information gap. A.M. Best recently undertook a research project to help it refine its rating analysis by identifying the characteristics that distinguish highly rated companies operating in the work-site marketing arena. A.M. Best reviewed companies' competitive strategies, benefit structures, administrative systems, and methods of distribution.

A.M. Best found that highly rated companies using work-site marketing share the following characteristics:

-- Effective administrative systems,

-- Competitive strategies,

-- Targeted product design, and

-- Focused distribution.

A.M. Best's study, published in the July 13, 1998 life/health edition of BestWeek, discusses these characteristics of successful programs and also shows why some elements that make work-site marketing attractive may actually be a barrier to entry for some companies.

Members of the media can obtain a copy of this article in its entirety by calling Jeffrey Dunsavage at 908/439-2200, ext. 5618. All others should call Customer Service at 908/439-2200, ext. 4557.

A.M. Best Co., established in 1899, is America's oldest and most widely recognized insurance rating and information source. For more information, visit A.M. Best's Web site at http://www.ambest.com.

   CONTACT: Jeffrey Dunsavage, 908/439-2200, ext. 5618