A.M. Best Posts Video Presentations from 2007 Insurance Marketing and Advertising Summit.OLDWICK, N.J. -- Video segments from all presentations at the 2007 Insurance Marketing and Advertising Summit are now online at http://www.bestreview.com/videos/imas2007.html. The conference, which drew a capacity audience, was held Nov. 8 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . It featured leading marketers from insurance companies, organizations, agencies, along with advertising and media agencies. The annual event is organized by Best's Review magazine and the A.M. Best Company. Full coverage appears in the January edition of Best's Review magazine. Video presentations include: * Steve Sullivan Steve Sullivan (born July 6, 1974 in Timmins, Ontario, Canada) is a professional ice hockey player in the National Hockey League and has played for the New Jersey Devils, Toronto Maple Leafs, Chicago Blackhawks and Nashville Predators. of Liberty Mutual takes marketers inside the "Responsibility. What's Your Policy?" television and multimedia advertising campaign. * Trish Robinson of Mass Mutual explains the "Front of the Mind" campaign. MassMutual has done some noteworthy placements, including sponsoring entire editions of national magazines, along with unusual television advertising. * Luis Sahagun of Farmers Insurance outlines the do's and don'ts of multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. marketing, illustrating his points with a variety of Farmers commercials targeting specific groups and languages. * Jon Swallen of TNS TNS transcutaneous neural stimulation. Media Intelligence examines the spending boom of recent years in insurance advertising. There's even more expected growth ahead, Swallen shows. * Siobhan McNulty of Old Mutual Financial Network and Rena Kilgannon of the Kilgannon advertising agency outline how Old Mutual is ramping up its brand awareness in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. market. * Donna Wares of Hagerty shows how the agency is targeting car and boat collectors -- and agents that place that business -- with sassy sas·sy 1 adj. sas·si·er, sas·si·est 1. Rude and disrespectful; impudent. 2. Lively and spirited; jaunty. 3. Stylish; chic: a sassy little hat. advertising on television and in print * Marci DeVries of Imre Communications outlines the emerging new-media channels and how insurers, agents and brokers can take advantage of new communications opportunities. * Actuary actuary One who calculates insurance risks and premiums. Actuaries compute the probability of the occurrence of such events as birth, marriage, illness, accidents, and death. Jay Jaffe explains what insurers should know about developing profit-based products and promotions. * Andrea Basora of the Insurance Information Institute shows how her organization is expanding its electronic presence, becoming a deeper source of online information. * Sam Friedman of National Underwriter underwriter n. a company or person which/who underwrites an insurance policy, issue of corporate securities, business, or project. (See: underwrite) UNDERWRITER, insurances. One who signs a policy of insurance, by which he becomes an insurer. talks about the impact of New Media. * Lee McDonald of the A.M. Best Company provides an overview of today's insurance market, with an eye toward what marketers should know. For more information about Best's Review magazine, visit www.bestreview.com. Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com. |
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