A.M. Best Co. Insurance Information & Technology Survey.(99 Responses from attendees of "E-Fusion: Where Insurance and Technology Converge" conference) Who are the most e-savvy insurance companies? Progressive 28% Allstate 22% AIG 12% Hartford 10% Geico 7% What's motivating your e-commerce efforts? Opportunities 52% Competition 26% Innovation 10% Brand Recognition 5% Who leads the e-commerce vision in your organization? CEO/President 42% Management Team 23% Sales/Marketing 14% CIO/IT 13% Board of Directors 4% What factor (electronic or otherwise) in the coming year will do the most to affect the future of insurance e-commerce? Electronic Signatures 15% Customer Acceptance 15% Regulation 9% Technology (XML) 8% Pick the percentage of industry premiums you estimate will be generated through online transactions by 2905. Greater than 27% 5% to 15% 59% Less than 5% 13% Aside from personal auto and term insurance, what insurance product is most ripe for electronic distribution? Renters/Homeowners 21% Small Business 8% BOP (Business owners) 8% Workers' Comp 7% Health/Medical 6% Is your company devoting enough time/resources to technological initiatives? Enough 55% Too Little 41% Too Much 2% What is the most common mistake that insurer6s are making in their e-commerce efforts? Assume Consumer Needs 13% Slow to Market 11% Rushing to Market 10% Lack of Focus 9% Underestimate Effort 6% How are your e-commerce projects developed? Combination 69% Internal Staff 26% Outsourced 4% Return on investment (ROI) of e-commerce costs in your organization was: About What Was Expected 50% Lower than Expected 21% Higher than Expected 8% How long will it take for the Internet to mature into a meaningful medium for the insurance industry? Today 6% 1-2 Years 13% 3-5 Years 55% More than 5 Years 24% Has the insurance industry gotten a bad rap in its ability to take advantage of electronic communications? No 72% Yes 35% Do you consider your Internet/e-commerce efforts to be successful? Not Sure 38% Yes 35% No 18% |
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