A.E.R.T., Inc. Selects Nicholson Kovac, Inc. as Agency Partner.20-Year-Old Composite Manufacturing Company Selects Agency to Launch MoistureShield Decking KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo. -- Advanced Environmental Recycling Technology Recycling technology Methods for reducing solid waste by reusing discarded materials to make new products. The three integral phases of recycling are the collection of recyclable materials, manufacture or reprocessing of these materials into new products, and , Inc. (A.E.R.T.) has selected Nicholson Kovac as its advertising agency of record. Nicholson Kovac will help A.E.R.T. with the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and international launch of MoistureShield([R]) Decking to professional deck builders, contractors and consumers this fall. Widely recognized for its innovation in resource conservation technologies, A.E.R.T. pioneered the use of recycled plastic, such as reclaimed grocery bags and milk jugs, to manufacture composite building materials like MoistureShield Decking. A true "green" composite decking product, MoistureShield is made with 90% recycled content and can contribute to the points needed for LEED certification, making it ideal for use in green building projects. The launch campaign will include creative work targeting the trade and consumer audiences, a new Website and interactive tools, a comprehensive public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign and print, broadcast and online media planning and buying. "We chose Nicholson Kovac because of the team's experience and passion for the green building category," said Joe G. Brooks, A.E.R.T.'s Chairman/CEO. "We were impressed with their commitment to our company and the fresh, innovative thinking they brought to help us launch MoistureShield." "We are thrilled with the opportunity to work with A.E.R.T.," said Pete Kovac, Nicholson Kovac President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "A.E.R.T. will be at home with our other building materials clients, including AMSCO AMSCO African Management Services Company AMSCO Army Management Structure Code AMSCO Acquisition Management Systems Control Officer AMSCO American Manganese Steel Company AMSCO Aluminum Manufacturing and Supply Company (Salt Lake City, UT) Windows and LG HI-MACS countertops." About Nicholson Kovac, Inc. Nicholson Kovac, Inc. (formerly NKH&W, Inc.) is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or company with capitalized billings approaching $100 million. It is among the top 40 largest independent agencies and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant Ingenuity(SM), a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. |
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