A.D.A.M. Acquires Exclusivity For New Healthcare Communication Tool.Business Editors & Health/Medical Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com ATLANTA--(BUSINESS WIRE)--Oct. 18, 2001 Strategic Partnership With ThePort Network, Inc. Will Help Healthcare Organizations Get Closer To Their Most Important Customers Healthcare businesses and pharmaceutical companies will soon be able to communicate one-to-one with their patients, plan members and consumer target markets through an innovative technology solution that A.D.A.M. (Nasdaq: ADAM Adam, the first man, in the Bible Adam (ăd`əm), [Heb.,=man], in the Bible, the first man. In the Book of Genesis, God creates humankind in his image as a species of male and female, giving them dominion over other life. ) and ThePort Network, Inc. are set to launch next month. The two Atlanta-based companies have joined their leading-edge expertise in health information applications and next-generation customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) to provide a unique system for delivering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. information and services to an end user - outside of email and the web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Unlike current CRM applications and traditional web browsing See browse. , this new technology will allow healthcare organizations to establish a custom-branded, bi-directional information pipeline directly on a user's desktop. The PortPlayer, as the end user component is called, is simple to install and occupies about 500K of memory. Once installed, the user can receive relevant information based on their unique health profile that they define. Users can further personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their PortPlayers with opt-in programming that could consist of A.D.A.M.-produced content or even non-healthcare content like weather, news or stock quotes. The solution provides healthcare organizations a unique way to connect the consumer-patient-member to the healthcare system. For example, in the health insurance and managed care industries, ThePort technology could enable the exchange of member/patient-specific wellness information, or facilitate scheduling or transactional information, leading to improved member loyalty and retention. In the provider arena, ThePort technology serves as a gateway to connect the facilities' services with patient interests - a vital part of their patient retention and acquisition strategy. "ThePort's solution goes far beyond the current approach to personalize information over the web and is especially important as disease-state management programs are becoming more common. This breakthrough technology provides a tool for cost-effective daily interaction for patients with chronic medical conditions See carpal tunnel syndrome, computer vision syndrome, dry eyes and deep vein thrombosis. ," commented Kevin Noland, A.D.A.M.'s COO (Cell Of Origin) See mobile positioning. . Under terms of the agreement, A.D.A.M. has obtained five-year, exclusive distribution rights to ThePort Networks' products within the healthcare industry including providers, health insurers, and pharmaceutical companies. A.D.A.M. also has an equity interest in ThePort Network, Inc. "This agreement represents a significant milestone for our company. ThePort broadens our strategy in healthcare and deepens our relationship with customers. The combination of world-class health content and innovative delivery technology is a very differentiated approach - one that allows us to tap into the explosive growth of CRM within healthcare," Noland continued. "We are very pleased A.D.A.M. is our partner in healthcare," said Jeff Hacker A person who writes programs in assembly language or in system-level languages, such as C. The term often refers to any programmer, but its true meaning is someone with a strong technical background who is "hacking away" at the bits and bytes. , ThePort's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "A.D.A.M.'s expertise and market-leading products and services are a perfect complement to our technology, particularly in the healthcare sector, where there is increased demand to communicate more effectively and more personally with the consumer-patient." To view an online presentation of ThePort technology, please visit www.adam.com/portplayer. About ThePort Network, Inc. ThePort Network, Inc., based in Atlanta, Georgia, is a leading developer of next-generation customer relationship management technology. Targeting Global 2000 companies, ThePort's suite of Desktop Relationship Management products, including its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. ThePort Network Solution, assists companies in establishing one-to-one, highly personalized relationships over the Internet via a bi-directional, XML-based desktop player application. The player, or Port Player, occupies a small (approximately 500K) memory footprint Memory footprint refers to the amount of main memory that a program uses or references while running. This includes all sorts of active memory regions like code, static data sections (both initialized and uninitialized), heap, as well as all the stacks, plus memory required to hold and can be highly customized by the sponsoring company to present a unique, controlled environment for the delivery of personalized information to the target user. For further information, please visit www.theport.com. About A.D.A.M., Inc. For more than a decade, A.D.A.M. (Nasdaq: ADAM) has been a leading developer of interactive health and medical information for consumers, students and healthcare professionals. A.D.A.M.'s products combine physician-reviewed text, medical illustrations, multimedia, and interactive tools and technology that explain complex medical and health information in a consumer-friendly manner. [pilcrow (paragraph sign)] Since 1998, A.D.A.M. has been marketing its health information products to major website portals, healthcare providers and other healthcare-related organizations including the National Library of Medicine's MEDLINEplus. A.D.A.M.'s proprietary content assets include an illustrated 3,800 topic medical encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books ; topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. health centers, 40,000 medical illustrations; 3D models; animations; and interactive tools and technology. A.D.A.M. is a founding member of Hi-Ethics, a coalition of the most widely referenced health websites and information providers committed to developing industry standards for quality of consumer health information. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes, and other laws that impact how the company conducts its business. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.101801/bb4 |
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