A.D.A.M., Inc. and Subimo Partner to Create Comprehensive Health Care Decision Tools for Consumers.Business Editors ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. --(BUSINESS WIRE)--Aug. 15, 2002 Integration of A.D.A.M.'s Illustrated Health Content into Subimo's Web-Based Tools Offers Consumers Ground-Breaking Tool in Health Decision-Making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from A.D.A.M., Inc. (Nasdaq: ADAM Adam, the first man, in the Bible Adam (ăd`əm), [Heb.,=man], in the Bible, the first man. In the Book of Genesis, God creates humankind in his image as a species of male and female, giving them dominion over other life. ), a leading developer and distributor of interactive health content, today announced a strategic partnership agreement with Subimo, a leading provider of web-based decision-making tools for consumers, to integrate A.D.A.M's Health Illustrated Encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books (HIE hie intr. & tr.v. hied, hie·ing or hy·ing , hies To go quickly; hasten. [Middle English hien, from Old English h ) product into Subimo's product, the Subimo Healthcare Advisor. The partnership gives A.D.A.M. critical distribution into the employer and health plan markets, -- previously untapped by the company. The agreement calls for A.D.A.M's HIE, an interactive database of illustrated, consumer-oriented health information on thousands of medical conditions See carpal tunnel syndrome, computer vision syndrome, dry eyes and deep vein thrombosis. , to be integrated into Subimo's robust decision support system. The system helps consumers make informed decisions regarding their health care options and treatment needs through the use of both quantitative and qualitative information compiled from a variety of sources. "We partnered with A.D.A.M, to offer an intuitive, more engaging medium for our clients," says John R. Fiacco, executive vice president for Subimo. "Their comprehensive health content and illustrations coupled with our personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and interactive tools will enable consumers to be better educated and more active participants in their health care," he said. "We are pleased to be in a partnership with Subimo, a company with innovative technology that provides consumers much needed support in making important health care decisions," said Jim Retel, vice president of sales and marketing for A.D.A.M. "We believe this unique combination will give us momentum in penetrating penetrating breaching the tissues of the body. the employer and health plan markets," he said. About A.D.A.M., Inc. Headquartered in Atlanta, A.D.A.M., Inc. (Nasdaq: ADAM), is a leading publisher of interactive, visually engaging health and medical information for healthcare organizations, medical professionals, consumers and students. A.D.A.M. products contain physician-reviewed text, graphics produced in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. by medically trained illustrators, and multimedia interactivity to create health information solutions that offer a unique "visual learning" experience in both the healthcare and education markets. A.D.A.M. is a founding member of Hi-Ethics, a coalition of the most widely referenced health websites and information providers committed to developing industry standards for the quality of consumer health information. For more information, visit www.adam.com. About Subimo Subimo helps employers and payors improve health care quality and reduce costs by providing decision-making tools to help employees and plan members assess their options and make better health care decisions for themselves and their families. With Subimo's tools, anybody facing a significant health care decision or needing to learn how to manage a condition can quickly get straightforward, honest, and accurate information. The company can be reached on the web at www.subimo.com. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements, especially revenue, net income and cash flow forecasts, involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes, and other laws and events that impact how the company conducts its business. A.D.A.M. disclaims any obligation or duty to update or correct any of its forward-looking statements. |
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