A.D. TECH announces patent-pending new product: Holographic Electronic Authenticity Recognition Tag (HEART); Radio frequency detection incorporated into pattern metallized security hologram offers merchandisers additional protection against product counterfeiters and "gray marketeers".TAUNTON, Mass.--(BUSINESS WIRE)--May 22, 1995--A.D. TECH (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ADTC ADTC Armament Development Test Center ADTC Advanced Data Tools Corporation ADTC Apparel Training and Design Centre (India) ADTC Advance Data Transfer Cartridge ADTC Advanced Data Transfer Cartridge ) today announced a new, patent-pending product -- Holographic See holographic storage. Electronic Authenticity Recognition Tag ("HEART") -- which is made possible by the company's proprietary and novel "Pattern Metallization Met`al`li`za´tion n. 1. The act or process of metallizing. Printing" (PMP See point-to-multipoint and portable media player. PMP - Portable Media Player ) process. HEART is an enhanced, high-security hologram See holographic storage. with encoded radio frequency (RF) resonators produced by A.D. TECH's "Pattern Metallization Printing" (PMP) process. The end result is a sophisticated security hologram that can reveal counterfeit products and country of intended sale by the touch of a hand-held electronic wand. The two distinct security features (advanced holography and RF) work synergistically syn·er·gis·tic adj. 1. Of or relating to synergy: a synergistic effect. 2. Producing or capable of producing synergy: synergistic drugs. 3. to frustrate both product counterfeiters and gray marketeers. The effectiveness of traditional security holograms recently has come into question due to a high-profile counterfeiting case involving 220,000 packages of counterfeit MS-DOS MS-DOS in full Microsoft Disk Operating System Operating system for personal computers. MS-DOS was based on DOS, developed in 1980 by Seattle Computer Products. Microsoft Corp. bought the rights to DOS in 1981, and released MS-DOS with IBM's PC that year. software. The "fake" software product was copied right down to the standard hologram. In a recent Packaging World story, Alison Gilligan, a senior anti-piracy specialist for Microsoft, stated that, "If you put our package next to theirs, you would think something is off, but you wouldn't know which one was the real thing." According to U.K.-based Label and Tag Security International (LTSI), the increasing incidence of check forgery, product counterfeiting and tampering has grown at such an epidemic proportion that, combined, they form one of the world's fastest- growing industries. Product counterfeiting alone, says LTSI's secretary general Raymond D. Rodford, last year accounted for some five percent of world trade (about $80 billion per year) -- or, the total combined sales of IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Ford. To combat this problem, A.D. TECH's HEART product maintains its visual holographic appearance, but the pattern metallization makes it difficult for counterfeiters to duplicate. Additionally, the metallized pattern incorporates RF resonators, which provide ease of positive electronic authentication. "The net result," said Glenn J. Walters, president of A.D. TECH and co-inventor of HEART," is a new and improved high-security authenticity hologram designed to frustrate counterfeiters. In addition to being very difficult to replicate the visual effect of PMP has on a hologram, a counterfeit product that does not resonate a specific RF signal can be identified using a simple electronic wand. And, HEART can be micro-encoded with multiple RF resonators to identify point of manufacture or point of intended sale," Walters added. The patent-pending HEART product is made possible by A.D. TECH's PMP technology, which enables the company to "print" letters and patterns with metal, in extremely fine detail (110 lines per inch Lines per inch (LPI) is a measurement of printing resolution in systems that use a halftone screen. Specifically, it is a measure of how close together the lines in a halftone grid are. Higher LPI indicates greater detail and sharpness. ). The company knows of no other commercially available technology that can deposit metal onto films in such high resolution. "HEART is the third product from A.D. TECH that we are commercializing using our PMP technology, a process that has been under development at A.D. TECH for more than a year. We are very excited about PMP, because our process is not confined to one product or area." The HEART product is one of the applications named in A.D. TECH's patent application for its "Pattern Metallization Printing" (PMP) process applied to security holograms. Security holograms are increasingly being used in products such as automobile licenses, credit cards, identification cards, passports, software, audio components, toys, clothing and other products. On May 8, 1995, the company announced that U.S. patent 5,412,187 has been issued to A.D. TECH allowing 29 claims relating to A.D. TECH's invention of a microwave fuse susceptor sus·cep·tor n. A metallic patch attached to microwaveable packages of food in which radiant energy produced in the patch by microwaves helps cook the food, often by browning its surface. packaging material that simultaneously improves browning and crisping of many microwaveable and previously non-microwaveable food products. The fuse susceptor also is produced via the PMP process. A.D. TECH has positioned itself as a technology leader in developing and manufacturing high-resolution, vacuum-deposited, patterned, thin-metal coatings onto polymer substrates for a wide variety of energy management uses, including industrial, commercial and consumer applications. CONTACT: A.D. TECH, Taunton Glenn Walters, 508/823-0707 or Ronald Trahan Associates, Natick, Mass. Ronald Trahan, 508/651-1180 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion