A-T adds to marketing staff. (People).AUDIO-TECHNICA U.S. recently made several new appointments to position the company for future growth and expansion. Gary Gary, city (1990 pop. 116,646), Lake co., NW Ind., a port of entry on Lake Michigan; inc. 1909. Gary was founded by the U.S. Steel Corporation, which purchased the land in 1905 and landscaped it for a city. Boss has been named marketing director. He will be responsible for directing the company's overall marketing efforts in the m.i., studio, live sound, fixed installation, and consumer audio markets. Two product managers have been named to oversee current and future product development: Michael Edwards has been appointed product manager for wired microphones and headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. , and Bob Green has been appointed product manager for wireless and circuitry products. Steve Savanyu has been named marketing manager for training and seminars. He will develop and implement extensive product training and seminar programs geared to Audio-Technica reps, dealers, and end users. Jeff Simcox has been appointed marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales director, with responsibility for guiding the company's advertising, collateral, internet, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most efforts. The appointments were announced by Phil Cajka, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , who stated, "These appointments and position changes will help ensure the ongoing growth of Audio-Technica. All of the individuals named to these new positions have been with A-T A-T Ataxia Telangiectasia (form of muscular weakness) for quite some time and have demonstrated the ability to perform with great success. I have the utmost confidence in this team to help Audio-Technica continue our expansion in the coming years." |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion