Printer Friendly

A-B to drop 30-year hot rod sponsorship.

Anheuser-Busch InBev has announced it will discontinue its sponsorship of the National Hot Rod Association after this season.

Anheuser-Busch also said its Budweiser brand would end its 30-year backing of the Kenny Bernstein Racing team. Its sponsorship of the team is the longest running in motorsports.

Reuters reported that Anheuser-Busch's spending in North America on sponsorships, mostly sports-related, rose about 5 percent last year, according to IEG. In 2007, the brewer spent an estimated $360 million to $365 million, making it the largest such spender.

The National Hot Rod Association is the world's largest promoter of professional drag racing, and has roughly 80,000 members and more than 35,000 competitors.
COPYRIGHT 2009 Modern Brewery Age LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Mar 19, 2009
Words:111
Previous Article:Brown Shugga Lagunitas Brewing Co. Petaluma, CA.
Next Article:Beer can increase prostate risk, Aussie research says.
Topics:


Related Articles
Fast track recruiting.
Ameriquest sponsors Miller Lite dragster; awards NFL trip.
A POWERFUL PASSION FOR HOT RODS.
CSC raises export wholesale prices by 10%.

Terms of use | Copyright © 2015 Farlex, Inc. | Feedback | For webmasters