A-B to drop 30-year hot rod sponsorship.Anheuser-Busch InBev has announced it will discontinue its sponsorship of the National Hot Rod Association
The National Hot Rod Association (NHRA) after this season. Anheuser-Busch also said its Budweiser brand would end its 30-year backing of the Kenny Bernstein Kenny Bernstein (born September 6 1944 in Clovis, New Mexico), is an American drag racing driver. Drag racing career Bernstein first became a full-time professional Funny Car driver in 1979, although he had participated in a few events in preceding years. Racing team. Its sponsorship of the team is the longest running in motorsports. Reuters reported that Anheuser-Busch's spending in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. on sponsorships, mostly sports-related, rose about 5 percent last year, according to IEG IEG Implementing Electronic Government IEG Immediate Early Gene IEG Industries Electriques et Gazières (French: Gas and Electric Industries) IEG Institut für Europäische Geschichte . In 2007, the brewer spent an estimated $360 million to $365 million, making it the largest such spender. The National Hot Rod Association is the world's largest promoter of professional drag racing, and has roughly 80,000 members and more than 35,000 competitors. |
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