A-B to drop 30-year hot rod sponsorship.
Anheuser-Busch also said its Budweiser brand would end its 30-year backing of the Kenny Bernstein Racing team. Its sponsorship of the team is the longest running in motorsports.
Reuters reported that Anheuser-Busch's spending in North America on sponsorships, mostly sports-related, rose about 5 percent last year, according to IEG. In 2007, the brewer spent an estimated $360 million to $365 million, making it the largest such spender.
The National Hot Rod Association is the world's largest promoter of professional drag racing, and has roughly 80,000 members and more than 35,000 competitors.
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|Publication:||Modern Brewery Age|
|Date:||Mar 19, 2009|
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