A-B sues brick over lime beer.Anheuser-Busch and Labatt Brewing Co. have sued the Brick Brewing Co. of Waterloo, Ontario Coordinates: Waterloo is a city in Ontario, Canada. It is the smallest of the three cities in the Regional Municipality of Waterloo, and is adjacent to the larger city of Kitchener. , for its use of limes limes plural limites (Latin; “path”) In ancient Rome, a strip of open land along which troops advanced into unfriendly territory. It came to mean a Roman military road, fortified with watchtowers and forts. and the color green on its Red Baron Red Baron nickname given to Baron Richthofen. [Aviation: EB, VIII: 574] See : Aviation Lime packaging. The claimants, which are units of Anheuser-Busch InBev of Belgium, assert that the Canadian brewery is infringing their trademarks. Anheuser and Labatt are seeking monetary damages and $454,000 in punitive damages Monetary compensation awarded to an injured party that goes beyond that which is necessary to compensate the individual for losses and that is intended to punish the wrongdoer. . "We're in a fight for our lives against a foreign-owned beer giant," George Croft, Brick's chief executive officer, told a Canadian paper. "It is a standard tactic used by large breweries worldwide to eradicate all competition." A-B A-B Air-Britain (UK-based aviation historical society) A-B Research Centre Applied Biocatalysis (Graz, Austria) and Labatt claim Brick's label will lead people to believe its Red Baron beer is associated with Anheuser. "Bud Light Lime is a high-quality beer, brewed in small batches in England," Anheuser said in the statement of claim. "Brick's activities are undermining this reputation." The packaging for both beers features images of lime slices. Both are sold in clear bottles and the labels have a bright green and silver color scheme. |
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