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A-B execs promoted; Stokes named brewery president.

A-B execs promoted; Stokes named brewery president

Michael Roarty, executive vice president, Anheuser-Busch, Inc., marketing since 1977, has been named executive vice president for corporate marketing and communications with the brewery's parent company, it was announced last week.

August A. Busch III announced Roarty's new position, also naming Jerry Ritter executive vice president in charge of finance, Anheuser-Busch Cos., Inc. Roarty, 61, becomes chairman of the Busch Media Group, responsible for all company advertising, and Ritter, 55, was appointed an Anheuser-Busch Cos., Inc. administrative officer.

Busch named Patrick T. Stokes, 47, president of Anheuser-Busch Inc.; David Leavenworth, 52, chairman and chief executive officer of Campbell Taggart Inc. and Eagle Snacks; and Kevin Bowler, 41, was named president of Eagle Snacks.

"These appointments will make our company stronger and more competitive," Busch said. "They permit us to more fully utilize the experience and skill of the executives involved."

Stokes joined Anheuser-Busch in 1969 after earning a master's degree in business administration from Columbia University. In 1974, he became administrative assistant to August Busch III.

Since 1985, Stokes has been chairman and chief executive officer of Cambell Taggart. He was also chairman and president of Eagle Snacks.

In announcing the promotion, Busch declined to disclose Stokes' salary; however, in his former position he received an annual salary of $331,000 and an annual bonus of $211,000.

The outlined changes will also include a reduction of Busch's day-to-day activities at the company's flagship brewing company. While Busch will "continue to personally participate" in the management of the brewing unit, he said he will "devote an increased portion of his time to corporate duties and to working with other subsidiaries."

Roarty and Ritter, who joined Anheuser-Busch in 1968 as controllers, will join Busch as members of the Anheuser-Busch Companies corporate office. Busch named Charles Fruit James Hunter and John McDonough to an Anheuser-Busch, Inc. management committee under the direction of president Stokes.

Roarty's new position will entail providing oversight and marketing, public relations and communications counsel to the presidents of Anheuser-Busch companies. The department of consumer awareness and education, Busch Creative Services and the corporate public relations operations will report directly to Roarty.

"These moves are the result of a long-term management development plan that we put in place in 1974," said Busch, president and board chairman of Anheuser-Busch Cos., Inc. "I am pleased that we have the quality and depth of management which permits us to fill key positions with strong, experienced executives."
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Title Annotation:Anheuser-Busch Companies Inc.; Patrick T. Stokes
Publication:Modern Brewery Age
Date:Apr 9, 1990
Previous Article:Post Road Ale is marketed in Boston.
Next Article:Non-alcohol brew execs believe sales could jump to 16 million in 1990.

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