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A-B donates record $5.2 million to MDA.

A-B donates record $5.2 million to MDA

In its eleventh year of raising funds to find a cure for muscular dystrophy, Anheuser-Busch, Inc., recently presented a check for $5.2 million to the Muscular Dystrophy Assn. (MDA). Since 1980, the brewer has contributed more than $34.4 million to the MDA.

The check was presented by Anheuser-Busch Cos., Inc., executive vice president-corporate marketing and communications Michael Roarty during the Jerry Lewis Labor Day Telethon. Lewis accepted the check on behalf of the MDA.

"We wanted to begin our second decade of helping the MDA with our best fundraising effort to date," Roarty said, "and I'm proud to say we accomplished our goal for Jerry's kids."

A-B and its more than 900 wholesalers made contributions to the MDA for every case of Budweiser, Bud Light and Bud Dry sold during the month of August. Wholesalers also raised funds in a variety of ways ranging from coin cannisters used to collect spare change at retail outlets, to sponsoring runs, walks and other local fund-raising events.

A major portion of the $5.2 million total was raised through the Budweiser/Shamrocks for MDA retail promotion held in March.
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Title Annotation:Anheuser-Busch Inc., Muscular Dystrophy Association
Publication:Modern Brewery Age
Date:Sep 17, 1990
Words:196
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