A wonderful time of year?NO, NOT BECAUSE the kids are headed back to school! Rather, because September signals the end of those lazy, hazy, crazy days of summer and the beginning of the holiday selling season. Sure, autumn leaves are nice to look at, but fragrance and skin care marketers along with their retail partners have their gaze set upon the most profitable portion of the calendar. With the global economy in turmoil, what kind of holiday season will it turn out to be? Well, at least one report isn't very promising. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a WSL WSL - Waterloo Systems Language. A C-like systems programming language. ["Waterloo Systems Language: Tutorial and Language Reference", F.D. Boswell, WATFAC Publications Ltd., Waterloo, Canada. ISBN 0-919884-00-8]. Marketing survey of 1,100 consumers in the U.S., most are cutting back shopping at all major retail channels compared with six months ago. The WSL survey found that the only places where consumers shopped significantly more were dollar stores and mass merchandisers. The biggest losers were specialty stores, department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. and catalogs. But even drug stores and supermarkets were not immune. Moreover, according to WSL, a New York-based consulting firm, 15-25% of consumers said they had switched to lower-priced brands or generics in the past six months. OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). medications, clothing and household cleansers led the list, but beauty care products weren't far behind. If the WSL survey holds true for the remainder of the year, CFT CFT complement fixation test; see under fixation. CFT complement fixation test. marketers could be singing the blues by year's end. And all the GWPs in the world wouldn't change their tune. If you're reading this from an office in the northeastern portion of the U.S., chances are you were left in the dark a couple weeks back by the Blackout of 2003. If you weren't prepared for the emergency with a dozen or so vanilla, bayberry bayberry, common name for the Myricaceae, a family of trees and shrubs with aromatic foliage, found chiefly in temperate and subtropical regions. The waxy gray "berries" of the North American wild or cultivated bayberry shrubs (chiefly Myrica cerifera or pumpkin candies, well, shame on you--candles have been a good growth story for our industry for nearly 10 years! How fitting, then, that this issue of Happi includes a detailed article on candles and other great-smelling stuff (p. 73). Associate editor Veronica MacDonald reports that although candles sales may have cooled, marketers are launching a wide array of other products designed to scent the environment around you. This issue of Happi also includes articles on UV protection in skin care products (p. 81), a surfactant Surfactant Definition Surfactant is a complex naturally occurring substance made of six lipids (fats) and four proteins that is produced in the lungs. It can also be manufactured synthetically. market update (p. 67) and several other features that make good reading--provided, of course, the lights are working! TOM BRANNA EDITORIAL DIRECTOR tomb@rodpub.com |
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