A winning year for Sound Design; Los Angeles firm wins global recognition for Harman Kardon Festival, JBL brand audio products.LOS ANGELES--(BUSINESS WIRE)--Dec. 27, 1994--Ashcraft Design received top honors this year from prominent electronic industry associations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Germany and Japan for the outstanding form, function and sound of Harman Kardon's Festival Intelligent Music System and JBL's S2600 brand speakers. The Los Angeles-based firm, which specializes in consumer electronics products, received seven prestigious awards for its innovative design services, including Japan's coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Golden Sound Award for the JBL JBL James Bullough Lansing (audio/speaker engineer) JBL Journal of Biblical Literature JBL John Bradshaw Leyfield (wrestler) JBL Jonathan Bell Lovelace (investment research) S2600 speaker system. The Golden Sound Award is reserved for only one manufacturer whose technology, design, performance and sales meet or exceed the strict standards of Japan's annual Excellent Audio Product Awards competition. JBL's selection as the grand prize winner marks the first time in the award's 14-year history that an audio product originating outside Japan has been chosen to receive the top honor. The JBL S2600 also represents the first speaker system to have been chosen for this distinguished award. "We're pleased to have been so well-received in Japan," said Dan Ashcraft, president of the Los Angeles-based design firm. "The Golden Award affirms that good design can play a strategic role in the successful penetration of even the most challenging international markets," he added. "We're equally thankful for clients like JBL, who understand that consumers -- whether they live in the U.S., Germany or Japan -- are increasingly more likely to purchase technology products designed to simplify, not complicate com·pli·cate tr. & intr.v. com·pli·cat·ed, com·pli·cat·ing, com·pli·cates 1. To make or become complex or perplexing. 2. To twist or become twisted together. adj. 1. , their lives." Ashcraft said that as free trade continues to emerge overseas, "Industrial design will become even more symbolic, with those companies willing to place greater emphasis on innovative design strategies certain to gain a greater share of competitive world markets." Earlier this year, Ashcraft received six other highly desired awards for outstanding audio products design. In May, the firm received the prestigious Good Design Distinguished Product Award from the Chicago Athenaeum ath·e·nae·um also ath·e·ne·um n. 1. An institution, such as a literary club or scientific academy, for the promotion of learning. 2. A place, such as a library, where printed materials are available for reading. Museum of Architecture and Design for the elegant form and functional simplicity of Harman Kardon's Festival Intelligent Music System. "Festival blends psychology, ergonomics ergonomics, the engineering science concerned with the physical and psychological relationship between machines and the people who use them. The ergonomicist takes an empirical approach to the study of human-machine interactions. and simplicity into a compact, high-technology system that delivers truly great sound. All of these features are presented in a user-centered design In broad terms, user-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process. that pleases all the senses," Ashcraft said. Other notable awards presented to Ashcraft Design in 1994 include: Innovations Award U.S. Electronic Industry Association Harman Kardon's Festival Intelligent Music System Red Dot Award Design Innovations `94 Design Zentrum, Nordrhein Westfalen Harman Kardon's Festival Intelligent Music System German Design Center Harman Kardon's Festival Intelligent Music System European Compact System of the Year European Awards Panel Harman Kardon's Festival Intelligent Music System Excellence in Design Award Appliance Manufacturers Magazine Alesis QuadraSynth The Alesis Quadrasynth is a digital synthesizer first introduced in 1993. It was Alesis's first major foray into synthesizers. The Quadrasynth is a 76-key, 64-note polyphonic PCM sample-based digital subtractive synthesizer. Keyboard CONTACT: Ashcraft Design, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Dan Ashcraft, 310/479-8330 |
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