A whole new game: Adam Powell's multimedia team makes video games appear more realistic.They're the unsung heroes of the modem-day video game. The team at the University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission Viterbi School of Engineering's Integrated Media Systems Center The Integrated Media Systems Center (IMSC) is on the campus of the University of Southern California, USA. It was founded using a grant from the US National Science Foundation in 1996 for the study of Integrated Media Systems . in Los Angeles doesn't develop the games or the consoles on which the amusements are played. But they do play an integral role in creating the technology behind popular games like Grand Theft Auto and Madden NFL.
The center's 50 faculty and staff members work closely with more than 200 students to "conduct research and invent tools," according to Adam Clayton Powell III Adam Clayton Powell III (born July 17, 1946 to Adam Clayton Powell, Jr. and Hazel Scott) is Vice Provost for Globalization at the University of Southern California. Previously, he was Director of the Integrated Media Systems Center, the National Science Foundation's Engineering , director at IMSC--the only National Science Foundation Engineering Research Center devoted to multimedia research. The center's most recent accomplishment is an immersive 3-D format that will be compatible with the next generation of PlayStation and Xbox game consoles by 2007.
"We're the ones who conduct research and invent the tools that game designers use to make games more realistic," says Powell, 59, who is also a research professor at the USC An abbreviation for U.S. Code. School of Engineering, as well as senior fellow at USC's Annenberg School for Communication There are two schools named Annenberg School for Communication.
IMSC IMSC Integrated Media Systems Center (University of Southern California)
IMSC Information Management Steering Committee
IMSC International Mobile Satellite Conference
IMSC Interworking Mobile Switching Center works closely with educators to develop educational games that help students in grades K-12 learn more effectively. "We do have evidence that game-based education is at least competitive with paper-based education for fields we have tested." Powell says. "And we have strong evidence that game-based tools are yielding significantly superior results especially in difficult areas of science and math." The technology helps students visualize and understand difficult concepts that otherwise are elusive when reduced to two-dimensional papers or blackboards.
A longtime champion of new media, Powell, son of the late civil rights activist and U.S. Congressman Adam Clayton Powell Adam Clayton Powell can refer to:
By combining media experience with a passion for technology, Powell caught the attention of C. L. Max Nikias Chrysostomos L. Max Nikias has served as provost and senior vice president for academic affairs at the University of Southern California since June 2005.
Over the course of his career as a researcher, educator, and university administrator, Nikias has earned acclaim for his , provost of USC, former dean of the USC Viterbi School of Engineering The Viterbi School of Engineering (formerly the USC School of Engineering) is located at the University of Southern California in the United States. It was renamed following a $52 million donation by Andrew Viterbi. , and IMSC's founding director. "Adam grasped the potential of the new digital communications technologies, and he had very creative ideas on how to use them," recalls Nikias. "He was there every step of the way as IMSC first laid out its ambitious vision to make the Internet a powerful, immersive experience for users and then began making those technologies a reality."
One result of those efforts is a partnership with Washington D.C.'s McKinley Technology High School McKinley Technology High School  is a public city-wide 9-12th grade high school in the District of Columbia Public Schools in Washington, D.C.. The school was originally an off shoot of Central High School (now Cardozo Senior High School), was called McKinley Technical , which caters primarily to African American students. Through the pilot project, IMSC provides interactive science education tools like BioSIGHT, a platform that utilizes visual thinking and learning to assist teachers in creating visually compelling, interactive lessons. In return, Powell says the school is providing assessment data that will help shape future IMSC research in K-12 education.
Now, as IMSC integrates those technologies into society through partnerships with key industries, art institutions, and schools, Nikias says he "can't think of anyone who is better equipped to do this than Adam."
Powell says he's pleased with his career. He's won numerous awards and accolades, including the 2004 National Association of Black Journalists The National Association of Black Journalists (NABJ), was founded in 1975 by 44 men and women in Washington, D.C. Headquartered at the University of Maryland, College Park and with 3300 members, it is the largest organization of journalists of color in the nation. award for network TV/major market commentary. "This is my last job," Powell says. "I was edging into retirement when Max made me an offer I couldn't resist."