A whale of an ad.AMID THE REPTILES AND DUCKS appearing as brand images in insurance commercials, Pacific Life chose the humpback whale humpback whale Long-finned baleen whale (Megaptera novaeangliae). They live along all major ocean coasts, sometimes swimming close inshore or even into harbours and up rivers. Humpbacks grow to 40–52 ft (12–16 m) long. as its icon to represent strength, longevity and endurance. The 18th-largest U.S. life insurer has been using the whale in its commercials since 1997. The latest commercial, "Paintings," is an animated montage of the whale depicted in five different styles of painting including impressionism impressionism, in painting impressionism, in painting, late-19th-century French school that was generally characterized by the attempt to depict transitory visual impressions, often painted directly from nature, and by the use of pure, broken color to , pointillism pointillism (pwăn`təlĭz'əm): see postimpressionism. pointillism In painting, the practice of applying small strokes or dots of contrasting colour to a surface so that from a distance they blend together. , cubism cubism, art movement, primarily in painting, originating in Paris c.1907. Cubist Theory Cubism began as an intellectual revolt against the artistic expression of previous eras. and surrealistic sur·re·al·is·tic adj. 1. Of or relating to surrealism. 2. Having an oddly dreamlike or unreal quality. sur·re abstract styles. Using his fingers as brushes, animation director Alexander Petrov took three months to paint the commercial's 625 cells. The message of "Paintings," created by Kovel/Fuller ad agency, is to increase awareness of Pacific Life and to communicate the company's ability to help people to build a strong financial future, said Milda Goodman, assistant vice president, advertising, Pacific Life. The commercial's five painting styles speak to the uniqueness of individuals and each's ability to see the world differently. The commercials are appearing during news and sports programming on national and cable television. |
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