A time to buy.African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. consumers are spending more, spending wisely African Americans are flexing their financial muscle in growing numbers, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the recent study The Buying Power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. of Black America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name. , conducted by Target Market News. The study, which analyzes the purchasing trends of African American consumers of more than 500 products and services between 1997 and 1998, breaks down total black household expenditures by city and across a broad range of categories including apparel, appliances, computers, food, entertainment and travel. "The key to spotting the advantages that the black consumer market offers resides not just in realizing that this market spends hundreds of billions of dollars on virtually everything," says to Ken Smikle, the editor and publisher of the study. "What makes African Americans a truly lucrative segment for marketers is that they behave differently than other consumers." Among the study's findings are that African American expenditures on various items increased across the board. According to the report, spending on major appliances A major appliance is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. such as refrigerators and washing machines (storage) washing machine - An old-style 14-inch hard disk in a floor-standing cabinet. So called because of the size of the cabinet and the "top-loading" access to the media packs - and, of course, they were always set on "spin cycle". grew by 18% to $1.4 billion, the amount spent on books climbed 12% to $320 million and automobile purchases rose to an all-time high of $25.6 billion, an increase of almost 22%. Most impressively, money spent on computers and related technology grew by 143% to $1.34 billion. So perhaps the digital divide, the much-reported technological gap between the haves and have nots is on its way to narrowing just a bit. [GRAPH OMITTED] |
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