A sweepstakes was a key component of this business checking campaign.One of the most challenging marketing problems is convincing business customers to switch their checking account from one bank to another. Liberty Bank, Middletown Middletown, cities, United States Middletown. 1 Industrial city (1990 pop. 42,762), Middlesex co., central Conn., on the west bank of the Connecticut River; settled 1650, inc. 1784, town and city consolidated 1923. , Conn., recently conducted a business checking campaign that appeared to have some success with encouraging switches among target prospects: mid-sized retail businesses. The campaign involved a sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. with really good odds--in which prospects could win up to $2,500. The campaign included telephone, direct mail and in-person adj. 1. undertaken by an individual in person; as, an in-person appearance s>. Adj. 1. in-person - an appearance carried out personally in someone else's physical presence; "he carried out the negotiations in person"; "a visits. Initially, prospects were contacted by telephone and told they would be receiving a sweepstakes invitation. All the prospect had to do was check the preprinted number on the postcard by going to the local bank branch. It was the branch manager's responsibility to develop the sales dialogue. If the prospect did not visit the bank, a bank representative visited the prospect at his of her store and checked the number and "registered" it for future notification if the number was a winner. Additionally, the representative asked if he or she could set up a future meeting to talk about the bank's business checking product. The agency The Red Clover red clover of Vermont. [Flower Symbolism: Golenpaul, 644] See : Flower, State red clover symbolic of diligence. [Flower Symbolism: Jobes, 350] See : Industriousness Group, West Islip, N.Y., said the campaign had good results. The second place winner, for example, was so thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. that she immediately opened an account. [ILLUSTRATION OMITTED] |
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