A sustainable leader for sustainable agriculture. (2002 Agribusiness Leader of the Year).In agriculture today, the stakes are very high to succeed, and to do it now. Without an eye to the future, decisions made today could be very detrimental det·ri·men·tal
Causing damage or harm; injurious.
detri·men to what the industry must accomplish over the long term. Fischer Fi·scher , Hans 1881-1945.
German chemist known for his research on the components of blood. He won a 1930 Nobel Prize for his work on the synthesis of hemin. is a major proponent One who offers or proposes.
A proponent is a person who comes forward with an a item or an idea. A proponent supports an issue or advocates a cause, such as a proponent of a will.
PROPONENT, eccl. law. of forwarding agriculture in a sustainable manner and providing opportunities and choices for the generations to come. His industry colleagues acknowledge how Fischer's leadership is grounded in today, yet focused on tomorrow.
"While all senior executives in the ag chem business are great marketing professionals -- such is essential to survive in a competitive environment -- Charlie has always seemed to have an extra sense of what is not only innovative and potentially productive for the customer, but what is practical," says Jay Vroom, executive director of CropLife America.
Vroom cites several examples of how Fischer's leadership has helped shape the industry in a positive manner. "As our industry began to struggle with how to embrace E-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , Charlie's counsel in industry circles was to be progressive, but to remember that some things that might work, like selling books to consumers over the Internet Internet
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , might not directly transfer to the commercial trade of highly regulated farm inputs," Vroom recalls. "I think over time, his practical and balanced perspective, along with commitment to innovation, has stood the test of time on E-commerce ... while others have enjoyed less success in trying to force electronic trade into some corners of our business."
A sustainable future for agriculture is also deeply rooted in clear communication with the government. "Charlie has applied a basic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategy to the industry's need to suggest government policy choices for the good of the industry. He's advocated that our industry work together as much as possible for the common good and the utility of our political friends," Vroom notes.
"When regulating pesticides and ag biotechnology, Charlie has always insisted that our lobbying approaches be grounded in sound science, but be presented in plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences. form, so that policy leaders can understand the practical implications at the farm gate of the choices before them," Vroom comments.
Fischer's leadership abilities have also had global impact. Christian Verschueren, executive secretary of CropLife International, points out that since its launch in June 2001, Fischer has been instrumental in motivating and energizing energizing,
adj giving energy to; revitalizing; rejuvenating. the global network.
"He has been very active in promoting the new behavior, philosophy and messages of the new organization. He also knows the importance of inclusion, helping all stakeholders Stakeholders
All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. feel a part of the greater organization," Verschueren says. "He actively participates at numerous networking events where a wide variety of CropLife stakeholders have been present, and also enthusiastically participates in press briefings organized by CropLife International on the plant science industry. The latest briefing was held in Brussels in December 2001, where the focus was on industry's contributions to sustainable agriculture sustainable agriculture
A method of agriculture that attempts to ensure the profitability of farms while preserving the environment. ."
In his role of chairing the executive committee and general assembly of CropLife International, Fischer has remained a very visible leader. "Charlie always makes himself available for quotes, questions, and discussions on topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied.
adj. issues, which helps people feel involved and part of the Federation," Verschueren adds. "His participative management style helps everyone feel a part of the cause we are forwarding."
Industry leaders agree: Fischer is a strong believer in an integrated approach of the plant science industry, combining the respective strengths of both chemistry and biotechnology to contribute to sustainable agriculture.
"Charlie's vast experience in agriculture, along with his open and inclusive leadership style, have created a significant legacy for the crop protection industry," summarizes Jim Borel, president, DuPont Crop Protection and chairman of CropLife America.