A stylish set of wheels ... the beefmobile.

Beef producers across the country will soon receive firsthand information about the beef checkoff, with a little help from the "Beefmobile." The vehicle, a van emblazoned with beef art, will travel across the United States and visit livestock marketing facilities. "The Beef mobile idea began as an outreach program to grassroots producers--those who contribute to the beef checkoff but are not fully informed about how their checkoff dollars are used," said R. Scott Stuart, president and CEO of the National Livestock Producers Association. "The Beefmobile means producers will no longer have to attend a specific meeting to obtain information. They can simply stop by the van when they visit their local livestock marketing facility." The project also has a consumer component, as the van will make stops at supermarkets, food festivals and schools along the way. The Beefmobile made its debut in mid-January and is funded by the Cattlemen's Beef Board.