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A storied account.


THE DILLARD'S INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
. ADVERTISING account has been the largest in Arkansas for decades and is among the largest in every market where it has stores. The company has not been hesitant to use that leverage.

In 1989, Dillard's delivered a shock to the embattled Arkansas Gazette The Arkansas Gazette, known as the oldest newspaper west of the Mississippi River, was for many years the newspaper of record for Little Rock and the State of Arkansas.  by yanking all of its advertising from what had been the state's dominant newspaper for more than 170 years.

Take your pick as to the reason: Either the company was angry over a Gazette article about its dispute with its accounting firm or it learned from the rival Arkansas Democrat that the Gazette had been giving better rates to much smaller advertisers. Or maybe it was a combination of the two that kept Dillard's ads out of the Gazette until it closed in 1991.

In March 2001, Dillard's pulled advertising from CBS (Cell Broadcast Service) See cell broadcast.  and some of its affiliate stations after a "60 Minutes" report on complaints about racial profiling The consideration of race, ethnicity, or national origin by an officer of the law in deciding when and how to intervene in an enforcement capacity.

Police officers often profile certain types of individuals who are more likely to perpetrate crimes.
 and excessive force used by off-duty police officers hired as security guards.

Later the same year, Fort Worth Weekly--quoting anonymous sources--reported that the Fort Worth Star-Telegram The Fort Worth Star-Telegram is a major U.S. daily newspaper serving Fort Worth and the western half of the North Texas area known as the Metroplex. Its area of domination is checked by its main rival, The Dallas Morning News  had spiked an investigative story on the same topic for fear of losing its Dillard's advertising.

Last month, the Houston Press The Houston Press is an alternative weekly newspaper published in Houston, Texas.

The paper, a part of the Village Voice Media group [1], is supported entirely by advertising revenue and is free to readers.
, an alternative weekly, published its own series on Dillard's security issues and racial profiling. Included in the package was a story accusing mainstream newspapers of downplaying their reports on incidents at Dillard's stores out of deference to the almighty advertising dollar.
COPYRIGHT 2004 Journal Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Advertising & Marketing
Author:Moritz, Gwen
Publication:Arkansas Business
Date:Feb 2, 2004
Words:242
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