A sense of urgency.

9781422179710

A sense of urgency.

Kotter, John P.

Harvard Bus. School Press

2008

196 pages

$22.00

Hardcover

HD58

Kotter (leadership, Harvard Business School) has written this guide to fomenting change in corporate environments, stating that resistance to new initiatives is often the result of a lack of urgency. The author gives managers and executives tips on how to increase the sense of urgency to achieve goals through four distinct tactics: bringing the outside in, behaving with urgency every day, finding opportunity in crises and dealing with skeptics. Fighting complacency and a false sense of urgency in a corporate environment is also discussed.

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