A second life for higher education? Virtual worlds may wind up breathing new life into teaching, learning, and creative expression.
HAVE YOU HEARD ABOUT Second Life (SL)? Even if you don't Even If You Don't is a single released by the band Ween in 2000 on Mushroom Records. Formats
Enhanced CD single
Includes the quicktime video of "Even If You Don't" directed by Matt Stone & Trey Parker of "South Park". have the time to deal with the demands of your (first) life, chances are you've already come across the fantastic buzz built around this 3-D online virtual world. Launched in 2003 by Linden Lab Linden Lab is a privately held company based in San Francisco, California. Its CEO is Philip Rosedale, former CTO of Real Networks. Mitch Kapor is on the board of directors. The company was founded in 1999. The name comes from Linden Street, the street it was originally based on. , a company founded by former RealNetworks CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. Philip Rosedale Philip Rosedale (born 1969) is an American businessman and technologist, best known as the creator of the virtual world Second Life. Within the Second Life metaverse, his avatar is known as Philip Linden. , SL has been featured in newspapers and magazines across the world.
Wikipedia describes SL as an internet platform that "enables its users, called 'residents,' to interact with each other through motional avatars providing an advanced level of a social network service combined with general aspects of a metaverse." SL residents can explore, meet other residents, socialize so·cial·ize
v. so·cial·ized, so·cial·iz·ing, so·cial·iz·es
1. To place under government or group ownership or control.
2. To make fit for companionship with others; make sociable. , participate in individual and group activities, and create and trade items and services from one another, adds the Wikipedia article.
By mid-May, more than 6.4 million people had created an SL account and received in return a free ticket to enter--or fly to--this virtual online world. More than a million of these SL green-card holders had spent some time in-world in the prior 30 days, while more than 500,000 had crossed the Second Life border, sometimes on multiple occasions, during the prior seven-day period.
Despite these relatively modest adoption numbers, at least compared to web usage stats, Second Life and a few other online virtual worlds have been identified in "The Horizon Report: 2007 Edition" as "emerging technologies likely to have a large impact on teaching, learning, or creative expression within higher education." Released in January 2007 by the New Media Consortium (NMC NMC Nursing & Midwifery Council (UK)
NMC NSSDC Master Catalog (NASA)
NMC Northwestern Michigan College (Traverse City, Michigan)
NMC National Meteorological Center ) and the EDUCAUSE Learning Initiative (ELI Eli (ē`lī), in the Bible, high priest and judge of Israel, teacher of the boy Samuel.
1. (language) ELI - An early system on the IBM 705 and IBM 650.
[Listed in CACM 2(5):16 (May 1959)].
2. ), this report forecasts the wide use of virtual worlds in higher education by 2010.
Difficult to believe? The exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. of the web and, more recently, social networking websites This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. also sounded like wishful thinking wishful thinking Psychology Dereitic thought that a thing or event should have a specified outcome a few years ago.
SimTeach, an online resource about multi-user virtual environments maintained by Jeremy Kemp, an instructional designer at San Jose State University (Calif.), lists more than 100 higher ed institutions with active projects in SL. About 2,600 educators working in SL have also registered to use the Second Life Educators Forum available on this independent website. Every week, the Second Life Educators Mailing List maintained by Linden Lab receives several messages from college professors about to start a class in SL or who are working on a grant proposal to teach in-world.
John Lester, alias Pathfinder Linden and the academic program manager at Linden Lab, sees the growing interest in higher ed as a logical development. "Second Life gives both students and faculty a new medium for exploring things like distance learning, experiential learning, simulation, and scientific visualization in a fundamentally collaborative environment." By using a 3-D virtual world reminiscent of many popular gaming platforms, teachers have the opportunity to engage their students in a medium they already find compelling and natural, adds Lester.
The popularity of Sarah Robbins' English composition class at Ball State University (Ind.) confirms how compelling SL can be for this generation of students. Launched in August 2006, her course was capped at 18 students. In March, Robbins spoke simultaneously at The University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill is a public, coeducational, research university located in Chapel Hill, North Carolina, United States. Also known as The University of North Carolina, Carolina, North Carolina, or simply UNC and in SL. During this presentation, the instructor, also known as "Intellagirl" in-world, said that 300 freshmen had applied for one of the 18 virtual seats available for the spring session of her course.
The novelty factor of SL may help explain this incredible interest for such classes. In any case, more and more institutions have started to invest money and time in the virtual world.
SL PROJECTS IN PROGRESS
Many members of the NMC, an international consortium of nearly 250 leading higher ed institutions, museums, corporations, and other organizations, are conducting exploratory projects or classes in SL, including Seton Hall University Seton Hall University is a private Roman Catholic university located 14 miles from Manhattan in historic South Orange, New Jersey. Founded in 1856 by Archbishop James Roosevelt Bayley, Seton Hall is the oldest diocesan university in the United States. (N.J.), Bradley University (Ill.), and Otis College of Art and Design The school's programs, accredited by WASC and National Association of Schools of Art and Design, include four-year degrees in the typical art school fare: illustration, fine arts, graphic design, architecture, landscape design, interior design, and fashion design as well as newer fields , located in Los Angeles.
In January 2007, the consortium launched its own Second Life building under NMC Virtual Worlds with projects in development for MIT MIT - Massachusetts Institute of Technology , Princeton, Cornell, and Case Western Reserve University (Ohio). NMC has now an entire educational archipelago in Second Life. Case Western just launched virtual tours for prospective students, as well.
Adopted already by IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Dell, American Apparel, Toyota, and even presidential candidates for their marketing campaigns, Second Life could also be used as a new marketing channel (or admissions, alumni relations, or institutional advancement.
"I'm waiting to see colleges start leveraging SL as a recruiting tool," says C. C. Chapman, vice president of New Marketing at crayon crayon, any drawing material available in stick form. The term includes charcoal, conte crayon, chalk, pastel, grease crayon, litho crayon, and children's wax colors. , a real-life marketing company based in SL, and the former digital marketing manager at Babson College (Mass.). Chapman thinks IHEs should integrate SL into their overall outreach strategy by showing their viewbooks or offering live conversation with admission staff in-world.
A VIRTUAL CAMPUS
Vassar College (N.Y.) has opened a private island in SL to explore these possibilities. On Vassar Island, visitors can tour the place using an auto-guided flying vehicle, get general information about the private liberal arts college Liberal arts colleges are primarily colleges with an emphasis upon undergraduate study in the liberal arts. The Encyclopædia Britannica Concise offers the following definition of the liberal arts as a, "college or university curriculum aimed at imparting general knowledge , and even leave comments on virtual message boards installed on the path to the Media Garden of Vassar Island.
Miles away, in real life, the Masters of Digital Media Program based at the Centre for Digital Media in Vancouver, Canada, prepares to welcome its first class this fall in a brand new building. It has already offered seminars and even an open house in the virtual replica of the CDM 1. CDM - Content Data Model
2. CDM - Code Division Multiplexing located on its Second Life campus. "It was an obvious decision to hold our first MDM (Modular Digital Multitrack) An audio recorder that mixes and records multiple tracks of digital audio. The two major MDM technologies are ADAT and DTRS. See ADAT and DTRS. open house simultaneously on our own physical campus and it) Second Life," says Gerri Sinclair, CDM executive director. "The results for both events were fantastic; we were filled to capacity both in our own Conference Center in RL and at our virtual Center in SL."
While Sinclair's outreach experience with SL has been very successful, she warns that it's not enough to build a virtual campus and then let it sit empty most of the time. "Building an effective educational environment in SL is very intensive in terms of time and human capital requirements Capital requirements
Financing required for the operation of a business, composed of long-term and working capital plus fixed assets. , and it is by no means cheap," she says.
Before your institution jumps into Second Life and buys its own private island, it's probably a good idea to follow Alan Levine's advice. The director for Member and Technology Resources at NMC recommends exploring as many other locations as possible--both to see the types of activities and virtual facilities created and to better understand the experience of being and communicating in a virtual world.
If you're thinking about an SL presence for your institution, definitely take some time for your own second life.
Get a (Second) Life
THE BEST WAY TO UNDERstand the possibilities of Second Life is to sign up for a free account. Here's how.
1. Choose the name of your Second Life avatar (the first name is up to you, but the last name can only be selected from preset options in a drop-down menu), your date of birth (it will "validate" your adult status), and an e-mail address on this registration page, www.secondlife.com/join.
2. Download and install the SL client application on your computer.
3. Open the application and start walking (using keyboard arrows). You're on Welcome Island. You will be offered the opportunity to change your avatar's appearance and be given a few tips on how to move around and interact with objects or people. Don't forget to try to fly and take a few snapshots.
4. After this initial introduction, find interesting places to visit Places to Visit (1999) is an EP released by British group Saint Etienne. It showed the band moving toward the experimental electronic sound that they would perfect on their next official full-length, 2000's Sound of Water. by using the SL client integrated search engine or browsing the selection at www.collegewebeditor.com.
You should also request a free guest membership to the NMC Campus (see instructions at www.nmc.org. By becoming an NMC guest, your avatar will be able to take part in NMC's public events. The NMC campus offers the integrated SL voice chat feature.
To chat further about the possibilities of SL for institutional advancement, admissions, or alumni relations, just send an in-world message to Karine Apogee (my avatar's name).
Crayon headquarters in SL, www.crayonvillesecondlife.com
Great Northern Way Campus' Masters of Digital Media Program, www.gnwc.ca/mdm
The Horizon Report, www.nmc.org/projects
More information and news on SL,
NMC Campus Observer, www.nmc.org/sl
Second Life, www.secondlife.com
SL Mailing Lists, lists.secondlife.com
Vassar Island. http://tinyurl.com/2f4hnn
Karine Joly is the web editor behind www.college webeditor.com, a blog about higher ed web marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and technologies. She is also a web editor for an East Coast liberal arts college as well as a consultant on web projects for other institutions.