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A puzzling venture: declining stock price is no plaything, for Lancit, the producer of 'The Puzzle Place' and other children shows.


In the last two years, children's television has introduced a new crop of shows aimed at multicultural audiences, from Happily Ever After The term happily ever after is used in association with many works of children’s fiction and romantic fiction. It describes a happy ending, often a cliché in which all the good characters have emerged victorious and all the evil characters have been punished. : Fairy Tales This is a list of fairy tales, the dates of their earliest known printed version, the author and, if known, the collection of tales in which it was published. It should be noted, however, that not all stories listed below would be categorized as fairy tales by a strict definition  for Every Child (HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
) to Ghulla, Ghulla Island (Nick) to The Puzzle Place (PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
). And why not, ethnic children's programming is one of the most lucrative niches in television right now. Popular playschool-oriented shows often lead to money-making licensing and merchandising product-related deals (toys, clothing, games, etc.).

All of which should signal a significant financial boost for Lancit Media Productions Ltd. (Nasdaq: LNCT LNCT Linear Normal Constant Tangential Basis Function ), the producers of The Puzzle Place and Reading Rainbow (PBS). Still developing high-quality original programming is costly.

Production and royalty-related revenues for the first three months of 1996 were $1.2 million, compared with $7 million in last year's first quarter. The company witnessed about $5.6 million in initial royalty revenue during the third quarter of 1995, with the premier of The Puzzle Place. But at the end of the season, Lancit had to pay agent fees and other service costs, diminishing those revenues.

Its stock price dropped from a three-year high of $16 as of last August to $115/8 this past August. An investor who put $1,000 in Lancit stock a year ago would find his or her position worth only $723.75 today.

The stock was selected by an optimistic Sydney L. Harris, account executive at GKN GKN Guest, Keen & Nettlefolds (British global engineering company)
GKN Global Knowledge Network
GKN Gemeenschappelijke Kernenergiecentrale Nederland
GKN Global Korean Network
GKN Iks Gorkon (Star Trek novel Series) 
 Securities in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (November 1995). Harris points to the company's lack of aggressive marketing and promotions for the sluggish performance. He is still impressed by the commitment to the shows by the husband and wife owners of the company, noting that the lifetime of popular children's programs, such as Sesame Street, is 20-plus years. He does concede that he's not actively buying the stock, but maintaining a hold position.

Despite its present financial lull, Lancit has attracted significant corporate underwriting grants to complete 65 episodes of The Puzzle Place, taking into account the portion of project funding expected to be contributed by the company's partner on the project, KCET KCET Konami Computer Entertainment Tokyo (Japan)
KCET Kamaraj College of Engineering and Technology
. The management at Lancit believes that its strong cash position and overall liquidity enable it to meet its current commitments, while continuing to pursue growth opportunities involving production, post-production and licensed-related activities. It's also looking to form strategic alliances with larger media companies, which could generate additional revenue and production capital.
COPYRIGHT 1996 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Lancit Media Productions
Author:Brown, Carolyn M.
Publication:Black Enterprise
Date:Nov 1, 1996
Words:390
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