A provocative look at pr.A provocative look at pr IABC has just released Mark Weiner's Unleashing the Power of PR: A Contrarian Contrarian An investment style that goes against prevailing market trends by buys assets that are performing poorly and selling when they perform well.Notes: A contrarian investor believes that the people who say the market is going up do so only when they are fully invested and have no further purchasing power. At this point the market is at a peak.'s Guide to Marketing and Communication. Weiner, president of Delahaye and a public relations scientist, uses dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing and Intel to present a research-based model for creating and implementing public relations programs that will generate results and improve an organization's ROI. Unleashing the Power of PR also debunks common myths that undercut the effectiveness of PR and obscure its real value. www.iabc.com/knowledge
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion