A picture of online recruiting.IT'S NOT SURPRISING THAT COMMUNITY COLLEGES LAG BEHIND THEIR four-year counterparts when it comes to utilizing the internet to recruit and admit students. What might be surprising is how large that gap can be. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the "E-Recruiting Practices Report" from Noel-Levitz, just over 10 percent of two-year colleges surveyed buy students' e-mail addresses See Internet address. e-mail address - electronic mail address , compared to more than three-quarters of four-year colleges and universities. In an emerging area of interest for college recruiting and admissions, fewer than 18 percent of two-year college respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said they offer a chat room for prospective students. Less than 5 percent said they use blogs, podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. , a virtual financial aid estimator, or instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or ; none use RSS/XML. Community colleges do, however, collect cellular phone numbers nearly as much as four-year institutions. They also nearly keep up when it comes to offering electronic applications. While gaps exist, community colleges often want to do more, notes Kevin Crockett, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Noel-Levitz. "I'm sure they are interested in these things "These Things" is an EP by She Wants Revenge, released in 2005 by Perfect Kiss, a subsidiary of Geffen Records. Music Video The music video stars Shirley Manson, lead singer of the band Garbage. Track Listing 1. "These Things [Radio Edit]" - 3:17 2. ," he says, "but they are dealing with limited resources and staffs that tend to have them bring on new technologies a little bit later than the four-year segment." Overall, the survey found that among all types of institutions, less than a third have adopted cutting-edge tools for e-recruitment. "The big takeaway is that student preferences are coming a lot faster than institutions are able to add capability," says Crockett. For the full survey, visit www.noel-levitz.com.--C.M.F.
E-RECRUITING PRACTICES AT 2-YEAR AND 4-YEAR INSTITUTIONS
Two-Year Four-Year Four-Year
Public Public Private
Does your admissions office 11.1% 83.6% 77.1%
purchase lists of e-mail
addresses for prospective
students?
Do you collect cell/mobile 46.7% 50.9% 34.4%
numbers from your applicants?
Can your prospective students 88.9% 100.0% 95.4%
or families submit or view
electronic applications over the
web?
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