A narrow view.Almost 92 percent of the past election coverage aired by the national networks was devoted to the presidential contest, according to figures from the Alliance for Better Campaigns. Two percent of the stories examined ballot initiatives or referenda and slightly less than 2 percent were devoted to U.S. House or U.S. Senate races. The presidential campaign also dominated local news coverage. Only 5 percent of all stories on local news shows were about local elections. The alliance studied 132 hours of national news and public affairs programming
in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and Fox networks in the two weeks leading up to Election Day. |
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