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A look in.


Gloria Gordon

Some contend that the year 2001 is truly the beginning of the new millennium, but I'm not about to get caught in that argument. No matter, we can still learn from the past, regardless of when it ended, or began. Elizabeth Howard Elizabeth Howard (c. 1480 - c. 1538) was the daughter of Thomas Howard, 2nd Duke of Norfolk and was a lady-in-waiting to the both the Queens, Elizabeth of York and Catherine of Aragon. Marriage and Children
Elizabeth Howard was married to Thomas Boleyn c.
 takes a look at some of our missed opportunities in dealing with various issues that arose in the latter part of the 20th century. In addition to those mentioned in her article (page 16), I'm sure we can all think of many more that could have been dealt with more effectively.

Which presents an opportunity to explain why we don't always cover hot issues at the time they are actually hot. CW doesn't attempt to be a news magazine, or a USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, that can report on events at the time they are happening. Rather, we prefer to wait several months -- even years -- and go back and analyze what went right and what went wrong. With this process we bypass the daily commentary from talking heads
For other uses, see Talking Heads (disambiguation).


Talking Heads were an American rock band that formed in the early 1970s and was based out of New York City. The group consisted of David Byrne, Chris Frantz, Tina Weymouth and Jerry Harrison.
 on the woulda's, shoulda's and if only's that are debated as circumstances unfold. As time passes, things tend to sort out into a more reasonable and objective nature. This is when we, as communicators, can take a hard look at reality, not opinion or heated rhetoric. Then we can construct scenarios that will teach us how to handle similar situations with a more structured and even-handed approach should they recur.

Certainly there has not been an issue in the history of the U.S. that has spawned more discussion, controversy, news time and blazing rhetoric than the election (or non-election) of the 43rd president of the United States The head of the Executive Branch, one of the three branches of the federal government.

The U.S. Constitution sets relatively strict requirements about who may serve as president and for how long.
. Interestingly enough, though, the public remained remarkably serene throughout the extended time it took before the election was resolved. It seemed to be the politicians, the lawyers and the news reporters who created all the heat. What will we learn from this? I hope that we'll learn the right way to conduct elections, and the right way to report on them. One TV news anchor remarked that he'd been on the screen so many hours during the 30-something days after election day that he feared he'd be perceived as a TV test pattern. We can still be thankful, though, than no guns were fired, nor citizens physically harmed. By the time it all ended, only our senses were dulled by the constant barrage on the debacle from the gasbags of the airways and news publications. (By the way, it was U.S. au thor Calvin Trillin who coined the term "gasbags" -- a designation that seems quite fitting on occasion.)

One of these days maybe we'll go back and analyze what effects the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and communication strategies had, if any, on this election, and how or if these strategies might have affected the outcome. But trust me, it won't be any time soon.

As you all know by now, IABC IABC International Association of Business Communicators
IABC Indo-Americans for Better Community
 is undergoing some major changes. Elizabeth Allan Elizabeth Allan may be:
  • Elizabeth Allan (actress) (1908-1990)
  • Elizabeth Allan (poet) (fl. 1980s), Canadian
  • Elizabeth Allan, Liz Allan, or Liz Allen, fictional comic character
See also:
  • Elizabeth Allen (actress) (b. 1934)
  • Elizabeth Allen (director)
, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. , has resigned, and Lou Williams, ABC, will act as interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  as we proceed through transition (see article on page 34-36). I've been with IABC for 17 years, and have seen the association work through both the bad times and good times, and know that we'll survive, and even thrive on whatever faces us. Think the most interesting transition, though, is the move from using print (remember, we started out as editors) almost exclusively for exchanging information to shifting to online delivery. We've come a long way. Four years ago, only 800 of IABC members were online. Now close to 95 percent of members are online, and e-mail has become a way of life. TalkingBusinessNow was introduced in late 2000, which launched ABC as a pre-eminent source for information and comment on a much broader strategic/business prospective than any before available. Even though TalkingBusinessNow is on hold until funds can be gathered to proceed wi th plans, it is another indication that online access to information is the wave of the future. We'll always have print - but with the economy tightening, and more of us become assimilated to electronic delivery, we must prepare for the future - which is out there in the ether ether, in chemistry
ether, any of a number of organic compounds whose molecules contain two hydrocarbon groups joined by single bonds to an oxygen atom.
. Are you ready?
COPYRIGHT 2000 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Communication World
Date:Dec 1, 2000
Words:704
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