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A look at the numbers.


A couple weeks ago, we looked at the summer Arbitron Inc. ratings for radio stations. For total audience--people aged 12 to dead--Citadel Broadcasting Corp.'s Little Rock operation placed three stations in the top five: KOKY, 102.1-FM, took second with a 6.9 share; KIPR KIPR Kiss Institute for Practical Robotics , 92.3-FM, "Power 92" tied for third with a 6.4 share; and KLAL, 107.7-FM, "Alice" scored a 6.2 share, placing it fifth.

Now for a look at how the broadcaster's five stations did among their target audiences.

* The broadcaster's soul station, KOKY, targets women aged 25-54, according to according to
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 Cain, Citadel's operations manager See datacenter manager.  for KURB, 98.5-FM, and KLAL. In the group, the station notched a 9.7 share, a sizable siz·a·ble also size·a·ble  
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Of considerable size; fairly large.



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 jump over the spring book's 5.0 share and the 6.5 share of last summer.

* KURB, known as "B98.5", also saw a book-to-book jump in share, but the year-over-year numbers showed a decline. The station targets women aged 35-44 and captured a 10.3 share among the group from 6 a.m. to 7 p.m., ranking it No. 1 in the demographic. The 10.3 share is a four-point decline from the summer of 2007.

* Alice also focuses on women, but seeks those aged 18-34. From 6 a.m. to midnight, the station had a 12.8 share for the summer book, ranking it No. 1.

The share jumped up from summer 2007's 9.5 share.

* KIPR, "Power 92 Jams", attempts to bring in the young audience as well, focusing on adults aged 18-34. In the demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

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, Power 92 scored an 11.7 share, which bested No. 2 KLAL's 11 share. The performance placed Power 92 first in the adults aged 18-34 demo, but its share dropped from a 14.6 in summer 2007. KIPR also took second for women in that age range, with an 11.5 share.

* Finally, the broadcaster's news talk station, KARN, 102.9-FM/920-AM, captured a 7.8 share this summer for men aged 35-64, placing it third in the demo. The station's share fell from a 10.7 in summer 2007.
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Title Annotation:Outtakes: An Inside Look Into Arkansas Media
Author:Hengel, Mark
Publication:Arkansas Business
Date:Nov 24, 2008
Words:350
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