A lift letter to emulate.In a recent promotional mailing from Writer's Digest Writer's Digest, established in 1920, is a United States magazine devoted to both beginning and established writers, offering interviews, market listings, calls for manuscripts, and how-to articles. and WritersOnline Workshops.com (WOW (1) (World Organization of Webmasters, Folsom, CA, www.joinwow.org) A membership organization for professionals who are involved with creating and maintaining Web sites. WOW also provides certification via testing centers throughout the U.S. ), a bright purple lift letter immediately got our attention. It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have 4 X 11-inches, folded twice to yield a 3.75 X 4-inch note with the bold black headline Blatant Bribery bribery Crime of giving a benefit (e.g., money) in order to influence the judgment or conduct of a person in a position of trust (e.g., an official or witness). Accepting a bribe also constitutes a crime. . Open that, and another bold head reads, A note from WD and WOW. Above that is the beginning of a fairly long letter introduced by another big head, "Dear Writer, "Why would anyone give you 3 free books in an introductory offer that could save you up to $100 on the writing books you've you've Contraction of you have. you've you have you've have been yearning for? "We're resorting to blatant bribery because we're betting you'll love Writer's Digest Book Club." Six paragraphs later, it closes, "At WD and WOW, we think it's a great deal--and we hope you do too. So while this incredible offer may seem like blatant bribery, it's just a generous invitation to welcome you to the Club. No strings attached." |
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