A letter from the publisher.October, 2003 Dear Marketer, There are exciting things taking place at University Business that I want to share with you, to help you make informed choices of media for this Fall, and for 2004. So, what's up at UB? EVERYTHING! New Readership Research: University Business is "Best-Read"! According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. independent research released by Akel Research. June 2003. UB now reaches more key administrators in Top Management, Financial, Information Technology, and Facilities than any other magazine (compared to Greentree Gazette, Syllabus, T.H.E. Journal, College Planning & Management, American Schools & Universities. Call your UB rep for the complete study results.) Advertising is up at UB! * More advertisers are selecting UB! Advertising has increased over 20% compared to last year, with many new advertisers coming aboard, in addition to renewals from our ongoing partners. (New advertisers debuting in this issue: Avaya, Liesegang and CCS (1) (Common Channel Signaling) A communications system in which one channel is used for signaling and different channels are used for voice/data transmission. Signaling System 7 (SS7) is a CCS system, also known as CCS7. See SS7. Presentation Systems.) * More advertisers are running larger ads, more frequently in UB to tell their full story, protecting and growing market share. * UB's "Spread-the-Word" program of low-cost, fixed-format ad pages are proving to be a efficient way to feature case studies and white papers (at 40% savings). Ask your UB rep for examples from Microsoft, SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , Chela che·la n. pl. che·lae A pincerlike claw of a crustacean or arachnid, such as a lobster, crab, or scorpion. [New Latin ch , and HP. * Reader responses to advertising are up 66% compared to 2002! Circulation is UP! Circulation is up: 45,507 (6/03 BPA BPA British Paediatric Association. statement), an increase of 11.4% from last year; 33% over two years. * Readership is 100% on target to Higher Education senior administrators--the key business decision makers for your products and solutions. New Editorial Calendar for 2004 Editors Kathy Grayson, Tim Goral goral an intermediate type between goat and antelope. Look, smell and climb like goats but have wide muzzles like antelopes and are not bearded. Called also Naemorhedus spp. , and Jean Marie Angelo, together with our regular contributors and columnists, continue to turn out the best editorial in the market. * Exclusive interviews with IHE IHE Integrating the Healthcare Enterprise IHE Institutions of Higher Education IHE International Institute for Infrastructural, Hydraulic and Environmental Engineering (historical acronym only, replaced by: IHE Delft, the Foundation) Presidents and other top leaders make UB a "must-read" every month for new strategies, tactics and actionable ideas needed to survive. * Our robust 2004 Editorial Calendar is now available from your UB rep, or download it at www.universitybusiness.com/mediakit. |
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