A leading voice: American Chamber/Mexico at the U.S. Hispanic Chamber of Commerce National Convention.U.S. HISPANICS -- people of Spanish-speaking origins whose roots can be traced to Mexico, Cuba, El Salvador El Salvador (ĕl sälväthōr`), officially Republic of El Salvador, republic (2005 est. pop. 6,705,000), 8,260 sq mi (21,393 sq km), Central America. , Argentina, or any other country in Latin America--are the fastest growing segment of the U.S. economy. For that reason, the U.S. Hispanic Chamber of Commerce (USHCC USHCC United States Hispanic Chamber of Commerce ) has become a leading voice and advocate for business in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The USHCC's 26th Annual National Convention was held in mid-September in Milwaukee, Wisconsin For other places with the same name, see Milwaukee (disambiguation). Milwaukee is the largest city within the state of Wisconsin and 25th largest (by population) in the United States. , and was symbolic of the stature that the Hispanic business Hispanic Business, Inc. is a media company based in Santa Barbara, California, in the United States of America. Founded by Jesús Chavarría in 1979, Hispanic Business, Inc. publishes information for and about Hispanic professionals and entrepreneurs. community has obtained. Approximately 4,000 business owners from across the U.S. and Puerto Rico, as well as guest companies from Mexico, converged in Milwaukee. Known for its multicultural diversity, Milwaukee has an increasingly influential Hispanic population of 80,000. The USHCC today incorporates more than 150 Hispanic Chambers of Commerce in 40 U.S. states, Puerto Rico and Canada, and collectively represents nearly two million Hispanic-owned companies. Those businesses generate sales of more than US$ 250 billion per year--an increase of more than 30% since 1997 compared to 22% for all U.S. businesses. Moreover, U.S. Hispanic consumers now have a combined purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. of over US$ 750 billion--nearly US$ 100 billion more than Mexico's gross domestic product. The Hispanic consumers and businesses are clearly on a strong growth path in the U.S. market. The fraternal links that exist between Hispanics and their countries of origin also offer potential opportunities for these businesses to explore new markets abroad. For this reason, AMERICAN CHAMBER/MEXICO was invited to participate as an exhibitor at the Convention's Business Expo. More than 150 leading regional and multinational companies--including the likes of Harley-Davidson, Northwestern Mutual Life, American Airlines, Citigroup, DaimlerChrysler, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , JP Morgan Chase and Wal-Mart--set up eye-catching stands where they showcased their products and promoted their supplier diversity programs. The AMERICAN CHAMBER/MEXICO stand was visited by hundreds of small business owners interested in how AMCHAM can help them identify clients and suppliers in the Mexican market. [ILLUSTRATION OMITTED] Olaf A. Carrera is the National Director of External Relations at AMERICAN CHAMBER/MEXICO |
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