A lawsuit filed by People for the Ethical Treatment of Animals, Norfolk, Va., claims that ads created by the California Milk Advisory Board, South San Francisco, are false advertising. (Media News).A lawsuit filed by People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals (PETA) is an international nonprofit organization that supports Animal Rights and has spawned a tremendous amount of conflict and controversy from its inception. , Norfolk, Va., claims that ads created by the California Milk Advisory Board, South San Francisco South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , are false advertising. The award-winning campaign for the California dairy industry features "Happy Cows" with the tagline "Great cheese comes from happy cows. Happy cows come from California." The animal rights group charges that these ads mislead mis·lead tr.v. mis·led , mis·lead·ing, mis·leads 1. To lead in the wrong direction. 2. To lead into error of thought or action, especially by intentionally deceiving. See Synonyms at deceive. consumers by incorrectly portraying idyllic i·dyl·lic adj. 1. Of or having the nature of an idyll. 2. Simple and carefree: an idyllic vacation in a seashore cottage. conditions for dairy cows. The lawsuit asks for a complete suspension of the two-year-old print and television ad campaign. |
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