A home run.[ILLUSTRATION OMITTED] Cleveland Indians THE PROGRESSIVE GROUP OF INSURANCE COS. recently purchased the naming rights Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in of the Cleveland ballpark formerly known as Jacobs Field • • [ , or The Jake JAKE Jointly Administered Knowledge Environment . The new name is Progressive Field. Progressive's payments to the Indians over the 16-year term of the agreement will average approximately $3.6 million annually and include stadium naming rights and the title of Official Auto Insurer of the Cleveland Indians. "This partnership provides Progressive with the ability to increase our brand awareness and promote everything we have to offer drivers," said Progressive spokesperson Leah Knapp. "In this business, having a well-known brand puts you on consumers' list The Consumers' List (Italian: Lista Consumatori) is a political party in Italy. The party is affiliated to the "L'Unione", the centre-left coalition led by Romano Prodi. of companies they would consider when shopping for car insurance. We need to continuously invest in building consumer awareness of Progressive and the competitive rates and 24/7 in-person and online services we offer." Jacobs Field opened in 1994. The city and Progressive have a long history. Progressive's two founders,Joe Lewis and Jack Green, were Cleveland natives. |
|
||||||||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion