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A history of boom and bust: L.A.'s ups and downs are nothing new, and when one industry stumbles another arises.


For years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 joke around Burbank was that when Lockheed Corp. sneezed, the town got a cold. Then the Soviet Union imploded im·plode  
v. im·plod·ed, im·plod·ing, im·plodes

v.intr.
To collapse inward violently.

v.tr.
1. To cause to collapse inward violently.

2.
, the defense contractor Noun 1. defense contractor - a contractor concerned with the development and manufacture of systems of defense
armed forces, armed services, military, military machine, war machine - the military forces of a nation; "their military is the largest in the region";
 abandoned its historic digs for Georgia and the only ones laughing were the moving-van owners.

City brass still mourn the departure of the Fortune 500 company and the millions of greenbacks it pumped into the municipal bank accounts. Yet, Burbank is now riding atop the entertainment industry's global boom - bullish times that have cushioned the aerospace bust there and illustrated again why Southern California's economy is as resilient as it is confounding confounding

when the effects of two, or more, processes on results cannot be separated, the results are said to be confounded, a cause of bias in disease studies.


confounding factor
.

"Every time there is a vacant building, a media company grabs it," said Burbank city manager Bud Ovrom, noting that Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co., NBC Studios and Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. all have major expansions planned.

Lockheed's relocation "was an immense human tragedy," Ovrom said. "On the other hand it was a golden opportunity."

After weathering the most brutal downturn in its history, the Los Angeles County economy is on the mend and on track to produce an estimated $242 billion worth of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  in 1996, only slightly less than the gravy years of the late-1980s.

The rebound is another sequel for a region that has hosted spectacular growth spurts and industry flameouts over the last 100 years.

"While affected by national trends, Los Angeles has shown itself to be the center of its own regional economy," said historian Kevin Starr, California's state librarian and a USC An abbreviation for U.S. Code.  professor of planning and development.

"The means of capital and production are all in L.A. It functions as a city-state with clients all over the world," he said.

It was in the 1880s that Southern California's economic promise unfolded with the completion of railroad lines by Southern Pacific and the Atchison, Topeka and Santa Fe into Los Angeles.

On the way, the railroads scooped up thousands of acres of unclaimed land, converting it into citrus farming and housing tracts that attracted East Coast financiers and migrants in search of warm-climate opportunity.

In the subsequent years, the empire-minded Harry Chandler of the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, railroad magnate Henry Huntington and others developed their own kingdoms around the area's enduring gold standard: real estate.

Spurred on by the city's relentless boosters, Los Angeles secured water rights from the Sierra Nevada-fed Owens Valley and then built a $23 million aqueduct to transport the water in 1913. The deal, engineered by city water czar William Mulholland, turned master-stroke seven years later when surrounding areas thirsting for that water were told they had to join the city - and pay part of the aqueduct tab - to get it.

When they consented, it brought the entire San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
, the Westside and Hollywood enclaves into Los Angeles proper. Once completed, the city's land mass swelled fourfold.

The "communities were politically forced to join the city of Los Angeles
For the city, see Los Angeles, California.
The City of Los Angeles was a streamlined passenger train jointly operated by the Chicago and North Western Railway and the Union Pacific Railroad.
 to get the water because their economies and growth would stagnate stag·nate  
intr.v. stag·nat·ed, stag·nat·ing, stag·nates
To be or become stagnant.



[Latin st
 if they didn't get it," said Gerald Gewe, engineer of water resources at the Department of Water and Power. "Water basically created the political entity we have today."

With the population expanding, entrepreneurs set their sights downward. Thanks to petroleum-rich geology in Long Beach, Signal Hill and Wilmington, Los Angeles County by the 1920s was pumping 250,000 barrels a day.

In the 1920s and '30s, airplane manufacturers and movie studios both found that L.A.'s year-round sunshine was money in the bank - although they too suffered in the national Depression following the 1929 stock market crash.

But when the U.S. joined the Allies against the Third Reich and the Japanese in 1941, L.A.'s aircraft industry was positioned for phenomenal growth - turning out the P-38s and other aircraft that helped win the war.

Once the combat ended and the Cold War began, Lockheed (now Lockheed Martin), McDonnell Douglas, Rockwell International, Northrop Corp., Hughes Aircraft, Litton Industries and others would all expand their positions here, winning contract after contract to develop and manufacture a dizzying list of aircraft, missiles, satellites, radar and other Pentagon hardware.

In the 1950s, aerospace companies here routinely had 40 percent of the Defense Department's missile budget. There was a substantial dip in defense spending after the Vietnam war Vietnam War, conflict in Southeast Asia, primarily fought in South Vietnam between government forces aided by the United States and guerrilla forces aided by North Vietnam. , but the slide was reversed when Ronald Reagan took the White House. By 1985, aerospace companies here had $29.1 billion in prime military contracts.

What looked like it might last forever didn't. The Soviet Union, bled dry by excessive military spending and its artificial economy, unraveled. And with the arms race over, Washington responded by lopping lop 1  
tr.v. lopped, lop·ping, lops
1. To cut off (a part), especially from a tree or shrub: lopped off the dead branches.

2.
 its own weapons budget.

The crash was on.

By 1991, the recession hit Southern California hard, affecting retail sales, housing prices and commercial office vacancy rates.

Corporations with longtime ties here relocated across state lines or into leafy nearby suburbs offering tax breaks. Blue-chippers, such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  and AT&T, trimmed their staffs and West Coast operations, dumping vast amounts of space.

First Interstate and Security Pacific, banks that used to anchor their own towers were swept up in mergers and the downtown vacancy rate hit 25 percent.

"The developers went way past the demand because so much money was coming in and you had the Japanese buying up buildings. There was gross overbuilding," said Dave Zoraster, vice president of CB Commercial's real estate appraisal Real estate appraisal

An estimate of the value of property using various methods.
 group.

How dramatic was the change? In 1985, developers countywide won permits to build $50.3 billion worth of new commercial and industrial projects, according to inflation-adjusted statistics compiled by the Construction Industry Research Board.

Last year, that figure was $19.9 billion.

Even so, economists believe L.A. is bouncing back in entertainment, trade and small businesses - especially small technology firms.

Indeed, the Ports of Los Angeles and Long Beach have supplanted New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 to lead the nation in imports and exports handled. International trade is responsible for 360,000 jobs, $1 million-a-day in capital improvements and rosy growth predictions.

After some lackluster years, the entertainment business is on a similar roll.

The boom, experts say, is being driven by the major media companies' recent consolidations and the financial muscle it gave them to deepen their forays into foreign - especially Asian - markets.

There's also broadening niches in cable television, videocassettes and new digital technologies - lines that have helped Hollywood beef up its workforce 19 percent, to 238,000, over the past eight years.

"The bottom line is that the center of gravity has shifted," said Dan Garcia, senior vice president of real estate planning Estate Planning

The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death.

Notes:
Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the
 and public affairs at Warner Bros.

"Corporate (entertainment) headquarters are increasingly recognizing the importance of being in Southern California," he said.

Jack Kyser, economist for the Economic Development Corp. of L.A. County, said the boom-bust cycles will keep rolling, even if they are harder to categorize because of the region's size and complexity.

After all, he asks, who in the 1880s could have predicted the mighty railroads would be unceremoniously replaced by the private automobile.

"We always had something to fall back on," said Kyser. "That's the beauty of L.A. You can reinvent yourself."
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:25 Ways to Make L.A. Grow
Author:Jacobs, Chip
Publication:Los Angeles Business Journal
Date:Jan 6, 1997
Words:1175
Previous Article:Boffo box office is led by - who else? - the mouse. (Walt Disney Co.'s 1996 box office gross earnings)
Next Article:How can L.A. prosper? We counted 25 ways.(25 Ways to Make L.A. Grow)
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