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A frustrating cost of doing business: Nothing to lose, lower monthly payments, multiple times a day, small blue pill, prepare to save ...


I do not like it, "spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). "-I-am Ten years ago when I graduated from college, I had never seen an e-mail. I certainly never imagined my job would involve looking at well over a thousand of them a week. Or that I would be using my college degree to delete e-mail and view (more like try not to view) pornography.

In my first year at The Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850).  Star, I started my Monday mornings by returning a couple of voicemails, maybe responding to a note on my chair. (Remember those?) E-mail was still months away. And I wasn't yet handling letters to the editor. Now I start my week by staring at 400 or 500 e-mails and wondering where my life went wrong.

How did this happen? And what can we do about it?

It's not hard to explain how it happened. Like telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations.  and junk mail See spam and junk faxes. , "spam" obviously works. If it didn't, there wouldn't be billions of them turning up in in-boxes as you read this.

And the truth is, there's not much we can do about it. "Spam" is an annoyance, a drain on my productivity, a problem for my employer ... and it's not going away.

My e-mail address See Internet address.

e-mail address - electronic mail address
 is posted prominently on our website, and it's on many others. I'm a prime target for "spam" I don't pretend to understand how it all works, but being a forum for opinions apparently is just asking for it. I get as much of it as anyone in the company.

In addition to your run-of-the-mill "spam"--the "Your Degree May Be Closer Than You Think" ads, the porn, the oh-so-urgent pleas to help get money out of Africa--I get a lot of what one of our NCEW NCEW National Conference of Editorial Writers  colleagues called "spampinion." (My favorites My Favorite is an independent synthpop band from Long Island, New York. They released two CDs: Love at Absolute Zero and Happiest Days of Our Lives. My Favorite broke up on September 14, 2005, when singer Andrea Vaughn left the band.  start something like this: "Dear newspaper editor, Why won't you tell the truth about ... ?")

This is the worst kind because I actually have to read them to be sure they're not legitimate letters to the editor.

I probably average between 1,000 and 1,200 e-mails a week. In a typical day, 30 of them might be legitimate e-mail submissions (in addition to maybe 20 "snail mail Mail sent via a country's government-regulated postal system.

(messaging) snail mail - (Or "snailmail", "smail" from "US Mail" via "USnail"; "paper mail"). Bits of dead tree sent via the postal service as opposed to electronic mail.
" candidates)--a reminder that e-mail is, at its best, a substantial part of a letters editor's toolkit. At the same time, more than 80 percent of the letters are "spam." This puts me on pace to hit the delete button almost 50,000 times this year. I think I'm going to need a new finger.

I've tried blocking specific senders. This is relatively easy to do with the e-mail software I've used. But you have to identify the offenders and manually enter their e-mall addresses one by one. These addresses, of course, are moving targets. So to be effective, you have to manage this filter regularly.

Most new e-mall programs also include other filtering capabilities. But filtering for content can be problematic. Particularly for a letters editor. Readers use profanity Irreverence towards sacred things; particularly, an irreverent or blasphemous use of the name of God. Vulgar, irreverent, or coarse language.

The use of certain profane or obscene language on the radio or television is a federal offense, but in other situations, profanity
 in their correspondence with us. They use phrases like "lowest rate available" "work at home" "you may have won" and "enlarge your...." Our systems managers resisted installing a "spana" filter on the Star's e-mall server in part because of First Amendment concerns.

But the hue and cry hue and cry, formerly, in English law, pursuit of a criminal immediately after he had committed a felony. Whoever witnessed or discovered the crime was required to raise the hue and cry against the perpetrator (e.g.  for a filter eventually got so loud that they installed one that rejected e-mail with words and phrases Words and Phrases®

A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present.
 common to "spam" That was this year. It was a short-lived experiment.

Staffers were outraged. They couldn't get their work done. Personal e-mail was getting blocked. Things were getting lost in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace.  and turning up days later, or never. And most of the "spam" was still getting through.

So the filter's still running, but it scans only subject lines. (A compromise.) As far as I can tell, whatever it's blocking has more than been made up for by the increase in "spam."

Our systems managers also monitor e-mail "logs" for large volume from specific senders. This is helpful, but it's a bit like closing your window after half a swarm of bees has entered your house. And as soon as you close one window, the bees find another opening.

The Star pays for "spam" It pays in bandwidth, in lost productivity, in equipment and software, and in the time spent by our computer staff dealing with the problem.

My "spam" problems have been exacerbated recently by the inability of our e-mail server See mail server. , three years old now, to keep up. More employees are using e-mail, and the volume of messages has exploded. To replace it, the hardware alone will cost the Star $30,000.

If there is light at the end of the tunnel, I don't see it. Content filtering See Web filtering and parental control software. , at least for newspapers, is not the answer. And I don't foresee advertisers losing their incentive for sending "spam." At perhaps $100 for a million e-mail messages, they don't have to hook too many fools to make it worth their while.

Legislation, though well-intentioned, seems unlikely to work. The cost of enforcement boggles the mind.

There are some "third party" providers an individual or company can hire to block every incoming e-mail until the sender replies with proof he or she is a real person. (Computers can't do that.) Aside from the cost, though, senders may be offended by such automated requests.

When I've tried to e-mail letter writers and been asked to do this, I've thought twice about bothering. If I had to do this a hundred times a day, I wouldn't.

We can filter "spare." We can make it a crime. We can curse it all we want. But, barring some innovation, I think for journalists it's just a part of doing business, like carpal carpal /car·pal/ (kahr´p'l) pertaining to the carpus.

car·pal
adj.
Of, relating to, or near the carpus.

n.
 runnel syndrome and deadlines and stress.

It's like a chronic health problem that crept up on us. By the time we decided to do something about it, it was too late. We can take some medicine, exercise, change our diet. But it's never going to go away.

I guess it could be worse. Unlike a health problem, "spam" won't kill you. At least they haven't come up with that kind yet.

Lajean Keene is letters editor for The Kansas City Star. E-mail lkeene@kcstar.com
COPYRIGHT 2003 National Conference of Editorial Writers
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Symposium: facing the challenges of an electronic age
Author:Keene, LaJean
Publication:The Masthead
Geographic Code:1USA
Date:Dec 22, 2003
Words:1025
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