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A family-owned livestock feed business from Fort Collins, Colo., has filed a multimillion dollar federal lawsuit against Land O'Lakes Inc.


A family-owned livestock feed business from Fort Collins, Colo., has filed a multimillion dollar federal lawsuit against Land O'Lakes Inc., accusing the company of marketing livestock feed under a brand name that the family business has used for more than a decade. The federal lawsuit accuses Land O'Lakes of using the brand name Profile[R] for its line of feeds, despite the fact it is a federally registered trademark of Cache La Poudre Feeds LLC. The lawsuit seeks an injunction preventing Land O' Lakes from further use of the Profile trademark and seeks Land O'Lakes' profits of $132 million from the sale of products under Cache La Poudre's Profile trademark.

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Title Annotation:Marketing People
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Words:110
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