A driving force behind gay rights. (Marketing).A new campaign by Swedish carmaker Volvo Volvo Cars is the luxury car maker using the Volvo Trademark. The Volvo Group is a Swedish supplier of commercial transport solutions providing products such as trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace that targets gay families could end up being a boon Boon A general term that refers to a benefit or improvement for investors. This can include such things as increased dividends, a stock market rally and stock buybacks. Notes: for the Human Rights Campaign. Volvo promises to give the gay rights group $500 per car for at least the first 10 cars leased or purchased between now and September 30 when the customer provides the dealer with a coupon associated with the marketing campaign. "Research shows that [gay] consumers are extremely brand-loyal, and one of the ways they are loyal is whether or not companies give back to the community," said Wes Combs, president of Witeck-Combs Communications, which handles gay and lesbian marketing for Volvo's parent company, Ford Motor Co. The Volvo campaign includes an ad that will run in national publications, including The Advocate. The ad features photos of affectionate same-sex couples A same-sex couple is a pair of people of the same gender who pursue a romantic or sexual relationship together. The term "same-sex relationship" may be used when the sexual orientation of participants in a same-sex relationship is not known. . "Never before has there been this many visuals of GLBT GLBT Gay, Lesbian, Bisexual, Transgendered families in any [mainstream] advertisement anywhere," Combs said. |
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